AI moved forward, marketing did not
Marketers were early adopters of AI, but while it has evolved most teams are still stuck using it like a smarter autocomplete.
Contributor
Melissa Reeve's latest articles
AI is reshaping what entry-level marketing work looks like
AI is transforming entry-level marketing roles from execution to oversight, forcing teams to rethink how junior talent contributes and grows.
Marketing artificial intelligence (AI)
Why automating a broken workflow with AI is a trap
Optimizing tasks and ignoring the system, automates waste. This framework lets you map friction and unlock real productivity gains.
Marketing artificial intelligence (AI)
The most useful AI tool might already be in your browser
The most transformative AI tool for marketers might be the quiet assistant built right into your browser, offering instant context without breaking your flow.
Marketing artificial intelligence (AI)
The 5 levels of AI decision control every marketing team needs
A five-level framework for assigning human oversight, veto power and autonomy across marketing decisions without sacrificing performance.
5 capabilities that separate AI-native teams from everyone else
Many marketing teams invest in AI but see only modest gains. Real impact comes from reworking how the team learns decides and adapts each day.
Marketing artificial intelligence (AI)
Structuring AI for marketing impact through focused, real-world activation
AI’s promise means little without a clear plan. See how marketers can identify high-value workflows, remove friction and scale adoption with purpose.
Marketing artificial intelligence (AI)
My AI marketing team has a professor, a writer and a slick salesperson. Yours can, too.
Use the strengths of ChatGPT, Claude and Gemini to create personas that can enhance strategy, unlock creativity and streamline execution.
Marketing artificial intelligence (AI)
Why active sponsorship is the only way to make AI work
When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.
Marketing artificial intelligence (AI)
Making AI deep research work for strategic marketing tasks
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.
Marketing artificial intelligence (AI)
Lessons from letting AI vibe code a landing page
An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.
Marketing artificial intelligence (AI)
7 tips for getting started with AI agents and automations
AI-powered automation doesn’t have to be overwhelming. Here are actionable tips to start small and scale thoughtfully.
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
The secret to smarter, faster marketing decisions with AI
AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.
Marketing artificial intelligence (AI)
How to unlock the true potential of AI with adaptive structure
Move beyond scattered experiments and build an adaptive, AI-ready marketing organization.
Marketing artificial intelligence (AI)
Guardrails and governance: How to protect your brand while using AI
How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards?
Marketing artificial intelligence (AI)
How autonomous AI pipelines will transform marketing campaigns
AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future?
Marketing artificial intelligence (AI)
5 ways to jump start AI adoption
Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind.
Marketing artificial intelligence (AI)
How to build fast, effective feedback loops in an AI-driven world
Starbucks creates connection with its customers through an AI-driven feedback loop. But you can take some first steps beginning with a simple use case.
How marketing workflows will change with AI
It's clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing?
Why traditional marketing systems can’t keep up with AI and what to do about it
AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here's what it means for your team.
How to bridge the gap between creative marketers and marketing analysts
Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns.
From creative briefs to conversations: The key to better marketing alignment
Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working?
Crafting exceptional customer experiences with AI and agile: A 5-step guide
Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.
Navigating the cookieless future with cross-functional teams
The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond.