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The 2026 Direct Mail Marketing Benchmark Report combines insights from 500 marketing strategy leaders and 600 U.S. consumers to reveal how direct mail continues to deliver high-impact results. What’s inside the 2026 direct mail report?
Close the "Engagement Divide" with SAP’s 2026 Global Engagement Index. Use AI to bridge perception gaps and deliver the seamless, personalized experiences your customers demand.
The Borderless Blueprint is your roadmap to consistent, scalable, and privacy-first global measurement.
In an era where 40% of customers will walk away if they can’t use their preferred channel, “being everywhere” isn’t just a goal, it’s a survival tactic. But true cross-channel success isn’t about shouting louder; it’s about appearing smarter. Engagement shouldn’t happen in silos. Research shows that customers engaging across multiple channels spend 10% more […]
How agencies are implementing better reporting and automation to prove client ROI.
Cint’s newest guide provides the blueprint for effective measurement and maximizing every cent.
This guide reveals the blueprint that top-performing agencies use to prove their impact, strengthen client trust, and scale efficiently.
Stop guessing and start leading. Master the 2026 landscape with data from billions of campaigns. Get the benchmarks you need to dominate cross-channel marketing today.
Stop stalling in pilot mode. Learn the executive mandates and operational pillars required to move AI into reliable production and finally deliver measurable ROI.
Struggling to break through digital fatigue? We surveyed 600 consumers to see how direct mail earns trust and drives ROI in a screen-saturated world.
Stop losing 2.5B high intent users. Your audience has moved beyond the traditional search bar. Are your ads keeping up? Master the Omni Search future and capture the moments that drive real results. [
Modern commerce is undergoing its most profound transformation since the birth of the internet.
The search landscape isn't just shifting—it’s being rewritten. While SEO remains a cornerstone, the rise of AI-driven responses means your brand needs a new playbook to stay visible. If you aren't optimizing for Answer Engines, you’re becoming invisible to the modern researcher.
As AI reshapes marketing and analytics, consent must evolve from static, one-time permissions to dynamic, ongoing governance to maintain customer trust and enable responsible personalization. With legal, governance, and compliance concerns cited as top barriers to AI adoption for over half of organizations, adaptive consent strategies are now essential for powering personalization while adhering to […]
The marketing landscape is being reshaped by three powerful forces: AI, data gravity, and privacy. Snowflake’s annual Modern Marketing Data Stack report is your guide to turning this complexity into a competitive advantage. Inside, discover the key trends, leading technology vendors, and real-world strategies that top marketers are using to drive impact.
The Salesforce Data Cloud Architect’s Handbook is a comprehensive dive into platform concepts, architectural patterns, and best-practice methodologies essential for designing, integrating, and activating customer data at scale with Salesforce Data Cloud. Authored by Eliot Harper (former Salesforce MVP Hall of Famer, and current Salesforce Director of Partner Enablement), this guide is a must-have for […]
Consumer behavior is shifting—and fast. In 2024, FMCG e-commerce grew 11%, with global traffic hitting 24.7B monthly visits. Mobile drove 60% of that traffic, and platforms like YouTube (+25%) and Instagram (+34%) became key discovery channels. AI is quickly reshaping the space too—ChatGPT-driven traffic soared 1138% in just one year. Behind the momentum lies a bigger story: new channels, new rules, and new […]
Black Friday Cyber Monday (BFCM) is as important to brands as it’s ever been: 2 in 5 consumers plan their holiday shopping around these sales. For retailers, these trends present an opportunity. The teams that adapt their strategies to reflect how shopping behavior is changing will be able to capture a larger share of wallet […]
AI agents and large language models (LLMs) are transforming how consumers discover and choose businesses, collapsing the traditional search journey into instant recommendations. This white paper unpacks why classic SEO is no longer enough — and introduces Location Performance Optimization (LPO), a revenue-focused discipline built for the AI era. Learn the essential signals that matter […]
When intelligent systems seamlessly enhance every touchpoint customers have with a brand — that’s the power of AI agents to revolutionize customer experience. AI agents can make decisions, perform tasks and adapt to an environment without constant human intervention to automate a broader range of tasks, including core business functions. Download this guide from Snowflake to […]
Today’s content landscape demands more than adaptation. It calls for leadership. This playbook highlights the top content trends impacting publishers across the board, from modular content strategies and automation to smarter collaboration and ethical AI adoption. Discover how to streamline workflows, amplify creativity with AI and free up time for strategic storytelling. Packed with survey […]
Artificial intelligence is transforming how companies, creators and customers create, communicate and compete. This guide offers practical insights, considerations and best practices to help you navigate the AI revolution with confidence. From avoiding common adoption traps to integrating AI into workflows while preserving authenticity, you’ll learn how to balance speed, quality and trust. Whether you’re […]
In 2024, retail marketers faced rising CPCs, flat conversions, and new challenges driven by AI-powered search. Semrush partnered with RetailX to analyze thousands of retail SERPs and uncover what’s changing—and how top retailers are responding. From competitive traffic shifts to the real impact of AI Overviews, this whitepaper breaks down what’s working, what’s not, and […]
AI is transforming marketing. But without consented, high-quality first-party data—and a clear privacy framework — your strategy is at risk. In this executive guide from OneTrust and MarTech, discover how to turn compliance into a competitive edge and build a data foundation that fuels trusted, scalable AI.What You’ll Learn: Get the insights you need to […]
Franklin Madison Direct’s 2025 Direct Mail Marketing Benchmark Report combines the latest marketer and consumer research to present a full-spectrum view of the current and future landscape of direct mail. Their 2025 research shows that mail has not only maintained its effectiveness but, in many cases, outperformed other direct marketing channels. Discover why marketers are […]
The 2025 B2C Buyer Experience Report reveals that while consumers show surprising acceptance of AI in their buying journeys, they’re not ready to abandon human connections. Brands face a delicate balancing act: AI can enhance efficiency and provide quick answers, but consumers still crave human expertise and empathy for complex, high-stakes purchases. The research uncovers […]
This white paper outlines how organizations with multiple teams, departments, or locations can streamline their email marketing by adopting a centralized, multi-account solution. It highlights three key reasons to make the shift: With features like tiered account access, branded templates, campaign approval workflows, and centralized reporting, Constant Contact’s Multi-Account solution empowers distributed teams while preserving centralized […]
If you manage marketing for multiple brands, departments, or locations, you know the drill: scattered tools, disconnected data, and inconsistent messaging that’s hard to scale across customer touchpoints. Constact Contact created the Multi-Account Solution Buyer’s Guide to help simplify your world. Learn how to streamline campaign management, safeguard brand consistency, and deliver relevant, localized messaging—all from […]
Google’s AI Overviews, generative summaries within search results, are rapidly reshaping SEO — available in 13.14 % of all US desktop queries by March 2025 (up from 6.49 % in January). Predominantly triggered by informational searches (88.1 %), they span industries like Science, Health, Society, Law, and Government — sectors seeing 15–22% growth in AI Overview coverage. Although […]
This essential media performance audit checklist is a tactical framework designed to help marketers evaluate spend, uncover inefficiencies and align strategy with business goals. Whether you’re vetting a new agency, managing in-house, or optimizing an existing partnership, this tool guides you through a six-step process — from setting a consistent data window to diagnosing market […]
Despite widespread predictions of AI fatigue, B2C marketers remain overwhelmingly bullish on artificial intelligence, with enthusiasm and investment reaching new heights in the last year. This comprehensive survey of 600 marketing professionals reveals that AI has not only met expectations but consistently exceeded them, driving unprecedented ROI and fundamentally reshaping how marketers operate. The data […]
Phone calls remain critical conversion moments for businesses, yet many organizations lack the data needed to optimize their call performance. Based on analysis of over 60 million phone calls, this comprehensive benchmark report provides industry-specific performance metrics that marketing and sales leaders can use to evaluate and improve their call handling effectiveness. The data reveals […]
CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results. The channel’s unique combination of big-screen storytelling and digital targeting and reporting isn’t easy to master for performance marketers, however. Strategic measurement shifts, reporting to the C suite, […]
Deloitte Digital’s latest study uncovers how 1,395 U.S. marketing leaders are navigating today’s shifting landscape—where expectations are rising, but budgets often aren’t. The report dives deep into how CMOs are prioritizing budgets, structuring teams, defining KPIs, and selecting technologies to meet business goals. It reveals what’s working, what’s not, and where the most effective investments […]
In 2025, video content is absolutely everywhere—on your website, in your inbox, even your LinkedIn feed. But behind the scenes? Chaos. This report reveals the growing gap between video creation and video control, why it’s time to rethink video asset management, and how. Get the report and learn: What makes a platform truly video-ready—learn which […]
Raise your hand if you ever have felt like you are cramming customer data in a digital hoarder closet. While 85% of businesses prioritize capturing and leveraging first-party data this year, establishing a true 360-degree customer view is a bit more complex. At the same time, it’s also never been so necessary for organizations to […]
In today’s digital economy, every click, scroll, and interaction generates data. But only a few companies know how to turn that data into meaningful, real-time action. The 2025 CDP Report from Twilio Segment reveals how leading businesses are doing exactly that. Based on anonymized insights from thousands of Twilio customers, this report breaks down the […]
If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report. In the latest edition, you can compare the strengths of digital asset management platforms like Brandfolder, Bynder, Canto, and MediaValet. These strengths are in the areas that matter […]
As AI reshapes how users search and consume content, traditional tactics are no longer enough. With Google’s AI Overviews delivering instant answers, your brand’s visibility may depend on more than just ranking on page one — it’s about showing up smartly, even without a click. Download MoreVisibility’s latest white paper, “Building a Smarter Content Strategy […]
Digital advertising is undergoing a seismic shift—signal loss from privacy regulations and browser restrictions is making it harder than ever to track conversions and measure success. The Digital Advertiser’s Playbook gives you a proven framework to overcome these challenges with first-party data strategies and server-side Conversions APIs. Learn how top brands are preserving performance, expanding […]