B2C marketing
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Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
As AI billionaires cash in, they’re already gearing up to sell the public on a feel-good story no one asked for and even fewer will buy.
Marketing artificial intelligence (AI)
Vibe coding is hollowing out the martech stack fast
Marketers are replacing SaaS tools with AI-built alternatives, driving churn and shifting where real value in martech now lives.
Apple Maps’ ads shift focus to context and intent
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.
Why AI personalization comes with strict limits
Consumers are more willing to trade data for better recommendations, but they are very clear about what the red lines are.
Walmart says ChatGPT checkout converted 3x worse than its own website
Walmart’s test shows AI-driven checkout may simplify buying, but it still converts far worse than traditional ecommerce experiences.
Why confidence, not performance, is shaping media spend
Marketing budgets are increasingly driven by what teams can defend, not just what performs, concentrating spend in a small set of trusted channels.
Most consumers use AI, but few fully trust it
New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating new challenges for marketers.
How to wreck your brand in 30 seconds
Ring's 'terrifying' Super Bowl ad resulted in people disconnecting or destroying the device. The lesson for marketers goes way beyond 'Don't do that.'
ActiveCampaign’s latest move signals the era of self-driving campaigns
The purchase of Feedback Intelligence shows that learning, self-correcting AI agents are redefining how modern campaigns are built and measured.
Performance marketing is being rewritten by AI
From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever.
75% of marketers say their measurement systems are falling short
Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at the center of it.
57% of consumers trust brands more when they use AI, study finds
Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line.
How to make retargeting emails drive more sales during promotions
With the right timing, personalization, and urgency, retargeting emails can turn browsers into buyers during high-stakes events like Black Friday and Cyber Monday.
Marketing learned how to grab attention, but forgot what to do with it
In a market flooded with noise, novelty and big promises, the real competitive advantage is earning trust that holds up once the spotlight fades.
IAB launches Event and Conversion API to standardize advertisers’ shared data
The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization.
How to tell if you have too many tools in your stack
Marketing stacks with too many underused platforms are adding cost, complexity and drag where efficiency was promised.
Marketing artificial intelligence (AI)
IAB launches AI transparency and disclosure framework
The new AI disclosure framework aims to help marketers use generative AI responsibly without over-labeling every touchpoint or eroding consumer trust.
Companies aren’t looking for storytellers. They’re looking for meaning.
Companies are struggling to make sense of what their stories mean, to whom and why it matters.
5 ways to strengthen your brand in the age of AI
As AI interprets your brand to customers, clear, consistent messaging across every channel is essential to staying visible and competitive.
Shopify wants to put commerce inside every AI conversation
Universal Commerce Protocol lets AI agents connect directly to merchants and complete transactions in platforms like ChatGPT, Gemini and Copilot.
The retail visibility gap most DTC brands still miss
AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers shoppers now trust most.
Why 2026 is the year customer experience has to change
Customers are fed up with broken experiences and AI that feels impersonal—this is the year brands need to close the trust gap or else.
How AI agents will reshape every part of marketing in 2026
Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey.
6 things marketers need to know about search and discovery in 2026
AI is rapidly replacing traditional search, and if your brand isn’t showing up in AI-powered answers, you’re already falling behind in the 2026 discovery race.
New AI Visibility Awards spotlight brands thriving in AI-generated search results
Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results.
Google exec says AI search optimization is ‘the same’ as SEO
Nick Fox, SVP of Knowledge and Information at Google, says the key to success remains building great sites and giving users great content.
Marketing artificial intelligence (AI)
Why AI content strategies need to focus on tasks not transactions
Most people use AI assistants to think, not shop — and new data shows marketers may be optimizing for the wrong kind of query.
How to design holiday promotions that work
Your holiday offers may reduce margins rather than drive real demand. Price discrimination and sales hangover dynamics show what’s actually working.
What happens when no one clicks anymore
Learn how shifting user behavior in the age of AI could impact traffic and revenue — and what marketers and publishers can do to stay ahead.
Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins
AI-driven tools, deeper discounts, mobile convenience and flexible payment options drive record November spending.
Google to auto-link YouTube channels and Google Ads accounts
The auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions.
Consumers want less digital, more real world from brands in 2026
ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making.
Stop blasting and start connecting with better email strategy
Too many marketers treat email like a free megaphone—but when it’s done right, it’s the most powerful relationship builder in you have.
The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands
A rebrand unraveled by bot-driven outrage. Here’s what it shows about brand risk, trust and the emotional stakes driving B2B marketing.
Marketers navigating low consumer confidence amid high holiday sales
This holiday season is full of mixed signals — sales are breaking records, but shoppers are holding back, and marketers are caught in the middle.
Five truths you need to know about martech, and what to do about them
A candid roundtable with martech leaders revealed five uncomfortable truths holding brands back — and the practical steps needed to finally move past them.
60% of shoppers expect to use AI agents in the next 12 months
Agentic AI is poised to rewrite the rules of retail. Consumers are ready. What about retailers?
How to unify customer data using tools you already have
Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data.
Marketing artificial intelligence (AI)
OpenAI expands ChatGPT into an app platform — and a new channel for marketers
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation.
Invalid traffic detection gets smarter with HUMAN’s Page Intelligence
The latest addition to the company's ad protection suite gives brands new control over fraud and performance data.