We create digital templates, including MS PowerPoint and Word documents, Pages, Keynote and more.
Our approach is to design and programme all templates for ease of use. These often include animation and custom features to make every presentation feel creatively unique.
Digital presentation templates are communication tools that drive business growth. They are most commonly used in B2B communications and are designed to showcase a brand, its products, and its services.
Good presentation design is essential to any communication strategy, especially when dealing with other businesses. When talking to a potential client, it can be challenging to succinctly explain who you are, what you specialise in, and why this makes your brand unique. Appropriately designed digital presentation materials can help. We categorise these as materials that are sent to other companies. These include company profiles, product literature, digital brochures, and catalogues.
Presentation design allows a business to present itself clearly and consistently in an easily understood format. These tools also enable better relationships than traditional marketing materials like flyers or advertisements, which business audiences tend to disregard because they do not typically like to feel like being sold to.
Digital presentation materials are also fantastic ways to collate and distribute product details that might otherwise be lost. For example, many print specialists now circulate their product data via PDF or microsite, ensuring that information is up-to-date and easily accessible. We believe presenting information openly and honestly is always better, placing brand values, stories, and propositions at the heart of all information design. From here, more complex service and product information can be introduced.
In addition, companies such as FoilCo do a great job of showcasing their CSR and sustainability programmes with bespoke digital presentation materials. These are placed on the company website and circulated via email to interested parties. They can then be shared with third parties and clients keen to learn more about their process. Most importantly, though, the materials are presented in a beautiful format that is easy to understand and pass on.
Recent examples of digital presentation design include Justin Brogan SS22 lookbook, the Heath Diamonds product manual and Halley Stevensons reproofing information.
Various digital presentation materials include presentation decks, visual presentation software, digital marketing kits, live broadcasts and product demonstrations.
Presentation decks (PDFs) are probably the most common form of digital presentation design. These documents are typically designed like brochures or books. However, they are intended for digital display, making information design more accessible and easier to distribute. This also allows designers to use version control to keep all information current. This is particularly useful when producing a lot of content, as it can be difficult to audit or recall older materials.
Digital presentation decks vary in length, size and structure, however, the two most common formats are; a) standardised A format (typically A3 or A4) and b) screen-size (typically 16:9 in ratio).
It is also best practice for presentation decks to be designed for email distribution. While many mailboxes allow larger attachments, we recommend that documents stay under 5MB to prevent bounce-backs. This size restraint is also helpful for recipients as a 5MB document won’t block up an inbox, leech storage space or become annoying to download over a mobile network.
The most common presentation deck examples are created in either PowerPoint or Keynote. PowerPoint presentations are the traditional solution, as most businesses have some internal capacity to produce them. Keynote is a more intuitive evolution of PowerPoint but still has some limitations. As a design practice, we design all our digital presentation materials with professional software such as Adobe InDesign and XD. This allows much greater flexibility when producing the final materials; however, it does mean that most professionally designed presentations are ‘uneditable’ by a commissioning client.
When commissioning a digital information design, we always recommend using appropriate software. PowerPoint and Keynote are acceptable for short, visually simple presentations; however, we would always propose creating them using the Adobe Creative Suite for anything more complicated.
Some recent examples of digital presentation decks include the Max McCance product brochure and the Halley Stevensons reproofing catalogue.
A visual presentation is typically a digital showcase that may be shown at an exhibition or used to deliver a talk or presentation. These presentations are often designed using specialist software such as Prezi, Haiku or ReadyMag and can be shared via digital media such as Slideshare.
Visual presentations typically consist of a series of interactive slides linked together to tell a story — this makes them incredibly useful for explaining information concepts and processes quickly. They often consist of embedded images (or screenshots) with expressive typography and interaction design to explore a storytelling narrative. The main difference between a visual and a presentation deck is this narrative — a PDF deck can be digested at the reader’s pace. In contrast, most visual presentations will dictate the pace and order of information. Visual presentation software such as Prezi also lends itself to top-level details rather than detailed content, which may be more suited to a PDF presentation.
Another area of presentation design is the digital marketing kit. This toolkit is a valuable collection of resources that marketing professionals can use to confidently and consistently discuss a brand. A marketing toolkit often includes a general press release template with a branded ‘boilerplate’ description, a visual guidelines summary, relevant product information, and visual assets such as product photography.
Live product demonstrations are an emerging product presentation technique, particularly for businesses in SAAS (software as a service). Brands such as FreeAgent, Xero, and Quickbooks all employ live product demonstrations to show potential customers how their products work. While these demonstrations have traditionally used screen-sharing technologies such as Zoom or Google Hangouts, we have used various innovative new products tailored to product demonstrations. These solutions focus more on product features, allowing for more flexible screen-sharing and information-sharing.
If your business would benefit from a fresh approach to digital design, please get in touch. We will be happy to advise on the best course of action. We recommend defining a strong brand identity to ensure all online materials are unique, consistent, and effective.
PowerPoint templates are software-specific presentations for Microsoft PowerPoint. We can design and develop custom PowerPoint templates that use animation and out-of-the-box infographics.
Word templates are software-specific presentation templates for use in Microsoft Word. We can design and develop custom Word templates that use animation and out-of-the-box infographics.
Sales teams operate in a fast-paced environment where first impressions and effective communication are critical. In this context, digital presentation templates have emerged as a valuable tool, streamlining the sales process and empowering teams to deliver compelling pitches. These pre-designed, customisable resources save time and ensure consistency, professionalism, and adaptability. Here’s a closer look at how digital presentation templates can support and enhance the efforts of your sales team:
Creating presentations from scratch can be time-consuming, especially when tailoring them for different clients or scenarios. Digital presentation templates eliminate much of this effort by providing a ready-to-use structure. Your team can update specific sections—client names, industry insights, or product details—without worrying about layout and design.
This efficiency allows salespeople to focus on what matters most: crafting persuasive messages and building strong relationships with prospects. This reduces preparation time and increases productivity across the team.
A cohesive brand identity is essential for building trust and recognition, and digital presentation templates ensure all sales materials adhere to your brand guidelines. Templates create a unified look and feel across all presentations by standardising elements like fonts, colours, logos, and slide layouts.
This consistency reinforces your brand’s professionalism and ensures that prospects receive a coherent message regardless of who delivers the pitch. It’s imperative for larger sales teams or organisations operating in multiple regions, where ensuring alignment can be challenging.
Visuals are key to making presentations engaging and memorable. High-quality digital templates often include pre-designed slides for graphs, charts, and imagery, elevating the overall aesthetic of the presentation.
A visually appealing presentation helps grab the audience’s attention, making complex information easier to digest and leaving a lasting impression. By using polished and professionally designed templates, your sales team can communicate ideas clearly and impactfully, giving them a competitive edge.
While templates provide structure, they also offer flexibility. Sales teams can tailor presentations to meet the specific needs of different clients or industries while maintaining a consistent core design. This customisation ensures that each pitch feels personalised and relevant, essential for building trust and rapport with prospects.
For example, templates can include placeholders for client-specific data, case studies, or testimonials, allowing salespeople to adapt their presentations to resonate seamlessly with each audience.
Digital templates simplify collaboration among team members by providing a shared framework. Team members can quickly collaborate on a single presentation without worrying about formatting inconsistencies or design conflicts. This is especially helpful for teams that rely on input from multiple stakeholders, such as marketing, product development, or senior leadership.
Additionally, cloud-based platforms like Google Slides or Microsoft PowerPoint make sharing and updating templates in real time easy, ensuring everyone can access the latest version.
A polished presentation impresses the audience and boosts the presenter’s sense of confidence. When salespeople have access to professional, well-organised templates, they can focus on their delivery and message rather than worrying about design issues or technical hiccups.
Confident delivery can make a significant difference in persuading prospects, helping to secure deals and strengthening relationships.
Digital presentation templates are an indispensable resource for modern sales teams. They save time, ensure consistency, enhance visual appeal, and enable customisation, empowering salespeople to deliver impactful presentations that resonate with clients. These templates also foster collaboration, improve efficiency, and boost confidence, ultimately contributing to better sales outcomes.
Investing in high-quality, branded digital presentation templates is a simple yet powerful way to elevate your sales process and ensure your team stands out in today’s competitive market.
