E Co. is a global leader in climate finance. Working with clients like the World Bank, United Nations, Carbon Trust and the Green Climate Fund, they catalyse sustainable transformation for the benefit of all.
We worked with the incredible team at E Co. over the last 12 months to help them communicate their role in delivering climate finance to a global audience.
Our process was to embed ourselves in their business and understand the challenges involved before writing a strategy that rooted their brand in the natural world. Whether partnering with marginalised communities, national governments or the World Bank, the rebrand sees an entirely new communications approach that puts people and planet first while making content accessible for a global audience. By using the organic patterns and systems that govern our world, we created a visual approach that feels tonally unique in the marketplace. Fibonacci patterns inform all layouts, fonts and illustration choices, while natural backdrops and settings are used in portrait photography and videography.
As part of the rebrand, we designed a new website to communicate their purpose of ‘A World Sustainably Transformed’, while making their resources engaging and accessible for an international audience.
Particular attention was paid to delivering a site that their internal team could quickly and easily update.
