Blackadders is a leading Scottish law firm with offices in Aberdeen, Dundee, Edinburgh and Glasgow.
With a reputation for trust, commitment, and extensive legal expertise, Blackadders ensure every client feels genuinely understood and confidently represented.
Working closely with Blackadders’ ambitious leadership team, we created a pioneering, people-first brand that breaks barriers and sets new standards in Scotland’s legal sector.
Our challenge was to first uncover and articulate the challenges at the heart of the Scottish legal sector. Using these insights as a foundation, we created a brand strategy that builds trust, passion and belief throughout the firm, its clients and future colleagues. By challenging outdated perceptions and removing barriers to progression, the new brand has become a ‘destination employer’, harnessing the energy and ambition of an industry destined for change.
The visual identity embodies the essence of ‘breaking and building’ — breaking complex information into manageable chunks before building meaningful solutions.
You can read more about the impact of the Blackadders rebrand here.
