Attracting HR Tech Buyers
Doesn’t Have to Be so Hard
Competing with established platforms and well-funded HRTech startups for attention can feel overwhelming.
Your team knows your product’s value better than anyone—but they don’t have the bandwidth or expertise to create the content you need to communicate it.
Your content needs promotion, but you don’t have the budget to hire a new expert for each marketing channel.
Let’s Transform Your Expertise into Content
Let’s Transform Your Expertise into Content that Gets Organic Traffic, Interest and Sales
that Gets Organic Traffic, Interest and Sales
Win Your Category - in 90 days flat
Craft a Unique Position For Your HR Tech Product
Pinpoint your ideal account profile, whether they’re in HR, Talent Acquisition, Learning and Development, Benefits.. or another people-focused team. Then use our “positioning canvas” to craft a compelling “story” that highlights your product as the solution for their department’s need.
Develop An Expert-Led Content Strategy
Your team’s unique perspectives are the cornerstone of success. We’ve built custom gap analysis and content brief tools ensure that your strategy:
Captures your team’s original perspectives through targeted interview questions.
Integrates high-impact keywords to maximize organic visibility.
Aligns with search trends to ensure your content reaches the right audience.
Start Your HR Tech Content Engine
Use custom GPT’s to turn expert interviews to into endless website, podcast and social media content that connects with educators. All at the push of a button.
B2b Saas Seo CASE STUDIES
Meet the Teams Who Have Grown with Journey Engine
“JourneyEngine gave us the turbo boost
JourneyEngine gave us the turbo boost
“JourneyEngine gave us the turbo boost we needed to hit our aggressive growth goals.. delivered a predictable level of pipeline every month.”
— Barry Nyhan | Sr VP of Growth @ Workvivo (acquired by Zoom)