test-drive a saas sales letter

risk-free before you commit

Don’t just take our word for it. See for yourself how this performs first.

Step one is a short discovery call to confirm this test makes sense for you.

If it’s a good fit, we’ll build a flagship sales letter for your SaaS and route controlled traffic to it.

Here’s what we’ll cover on the call:

We’ll map how your direct competitors position and distribute their offers across search and social. Then identify how your sales letter’s hook can break that pattern to win your ideal customer’s attention.

Outcome: Leave knowing exactly how to zig where others zag. 

We’ll break down (in the best way possible) the offers and pages you’re currently using to drive trials or demos, and diagnose their ability to persuade readers your product is the obvious choice.

Outcome: Get clarity on what’s working and what’s leaking now.

We’ll run through 2-3 concrete sales letter angles worth testing, including the belief shifts, hooks, and objections each one is designed to handle.

Outcome: Confidence in where this is headed and the logic behind it.

We’ll give you a grounded view of what this test could realistically unlock over the next 60–90 days — and whether it’s worth testing now.

Outcome: Know whether this is worth testing, based on unit economics.

Frequently Asked Questions

Who is this for?

This is for B2B SaaS and education startups with a product users already love. But where inbound content, promotions and key pages aren’t converting enough trials, demos and paid users.

This partnership works best if your business meets at least one of the following:

  • $1M+ ARR
  • $1M+ in funding OR
  • A highly proven founder building their next product.


If this sounds like you, and you’re ready to get more trials, demos and paid users with clearer positioning and education-led content, this will likely be a fit.

The first call is a fit check, not a pitch.

We’ll look at:

  • Your current offer and how it’s positioned
  • What competitors are doing (and where they’re all the same)
  • Whether a sales-letter test could realistically outperform what you’re doing now

If it doesn’t make sense, I’ll tell you directly, refer you to a better alternative and we part ways as friends.

If it’s a good fit, we build:

  • A custom, long-form educational sales letter for your SaaS
  • Designed to pre-sell buyers before they start a trial or book a demo
  • Plus a small batch of high-intent distribution angles to test traffic against it

Everything you need to get a solid idea of how the sales letter strategy actually performs in the short term.

If the test shows promise, we’ll talk about next steps and the way ahead — which could include:

  • Iterating and scaling your sales letter
  • Building additional pages or angles
  • Expanding distribution (search, paid, or both)

If it doesn’t make sense to continue, you walk away with clarity and the assets we already built for you.

If the test goes well and it makes sense to continue, our ongoing engagements generally start at $5K per month.

That support can include:

  • Iterating and scaling the sales letter
  • Building additional sales letters or pages
  • Expanding paid and/or search distribution
  • Ongoing conversion optimization and testing

We don’t do long-term contracts. Engagements are month to month.

 

As a general rule of thumb, teams that see the strongest results are prepared to work together for at least 90 days when scaling what works.

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