Understated Presence

Our wish is to provide,
as an integral part of everyday life, enrichment to every person.
Our goal is to design products
with integrity and longevity,
to which people form an attachment over time.
Weaving together spaces that are beautiful and comfortable,
and experiences that are pleasant.

This is the TOTO design.

Users play the leading role
and design plays a supporting role.
This is our concept of
“Understated Presence.”

Design should not be so assertive that it interferes with the user’s uniqueness of home and lifestyle.
The essence of “ Understated Presence ” is our concept of users in the leading role,
with design playing a supporting role. We are committed to designing products that can be used comfortably every day, in consideration of our users and their lifestyles.

Episodes that unravel Understated Presence

A beauty that resides in easy-to-use tools

Many excellent tools have supported
our lives since ancient times.
Those tools are easily used
without conscious thought
and have an unobtrusive beauty
that becomes a part of daily life
through the graceful form
of their use.
This is a concept
that we value and pursue
when designing our products.

Consider the rice bowl. Its base makes it easy to hold without burning your hand. It also naturally makes the way you hold it beautiful.

This is a traditional iron kettle. The pattern on the surface increases the surface area to improve heat retention, but it is also decorative and pleasing to the eye.

A Japanese kitchen knife looks simple, but its form is necessary to enhance the knife’s sharpness and to best match certain ingredients and cooking styles.
The more you use it, the better it fits your hand, creating a feeling of attachment.

Consider the rice bowl. Its base makes it easy to hold without burning your hand. It also naturally makes the way you hold it beautiful.

This is a traditional iron kettle. The pattern on the surface increases the surface area to improve heat retention, but it is also decorative and pleasing to the eye.

A Japanese kitchen knife looks simple, but its form is necessary to enhance the knife’s sharpness and to best match certain ingredients and cooking styles. The more you use it, the better it fits your hand, creating a feeling of attachment.

Designs that harmonize with
and complement your home

Living spaces are decorated and
finished by the people who live there
according to their own tastes.
We want our products,
which constitute spaces
as a construction material,
to be designed to complement,
not hinder,
the daily lives of
many kinds of people.

As construction materials, our products enhance unique lifestyles while harmonizing with the space surrounded by users' favorite furniture, accessories, plants, and other items.

As construction materials,
our products enhance
unique lifestyles while
harmonizing with the space
surrounded by users’ favorite
furniture, accessories, plants,
and other items.

We provide environments that facilitate and enhance our users' unique decorations and arrangements.

We provide environments
that facilitate and enhance
our users’ unique decorations
and arrangements.

>Our designs allow the feeling that gently blends with a richness of time with seasonal decorations of flowers, plants, and trees.” class=” delay2″>
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Our designs allow the feeling
that gently blends
with a richness of time
with seasonal decorations of
flowers, plants, and trees.

As construction materials, our products enhance unique lifestyles while harmonizing with the space surrounded by users' favorite furniture, accessories, plants, and other items.

As construction materials, our products enhance unique lifestyles while harmonizing with the space surrounded by users’ favorite furniture, accessories, plants, and other items.

We provide environments that facilitate and enhance our users' unique decorations and arrangements.

We provide environments that facilitate and enhance our users’ unique decorations and arrangements.

Our designs allow the feeling that gently blends with a richness of time with seasonal decorations of flowers, plants, and trees.

Our designs allow the feeling that gently blends with a richness of time with seasonal decorations of flowers, plants, and trees.

The three design elements

The three design elements that realize “Understated Presence”

  • Gentle to people

    “A part of everyday life”
    “Offers peace of mind”
    “Gentle to the human body”

    Our designs allow unconscious use with comfortable movements and postures.
    They are beautifully designed to provide comfortable daily experiences.

    NEOREST® NX

    Toilet seats directly touch the skin, so we design them to be easy to sit on and clean to allow comfortable use every day.
    The toilet seat has a curved form we have researched and developed to lead users to a posture that facilitates toilet use.

    FLOTATION TUB

    This is a new bathtub concept, one that allows relaxation of body and mind while being immersed in a sense of floating. We have scientifically derived a relaxing form that maintains posture and stabilizes the center of gravity in a lay-down bathing style, creating a gentle design that envelops the user.

  • Comfortable

    “Harmonizes with space”
    “Pleasant interface between people and objects”
    “Beautiful appliance”

    We create spaces that blend by eliminating unnecessary elements and allowing room for residents to create arrangements. Through design, we create forms that blend with architectural spaces, touch the human body, and feel comfortable.

    NEOREST® LS

    While controlling the inflection of straight lines and curves, the design realizes both harmony with the architectural space and a graceful character. The design subtly adds accents and allows for interior coordination.

    Washbasin TA

    The asymmetrical form is inspired by uneven and gently fluctuating shapes existing in the natural world. It creates fortuitous accents that change their impression depending on the angle from which they are viewed in everyday settings.

  • Sincere on Beauty

    “Users find it pleasurable”
    “Retains beauty over time”
    “Creating a sustainable future”

    Our designs retain their freshness even after years and do not stress users.
    We aim to create designs that many people will become attached to.
    We also emphasize maintainability and sustainability in our manufacturing.

    WASHLET®

    This product is used every day, so we designed it with minimal height differences and gaps for easy cleaning with a quick wipe.

    Touchless faucet TLE26 series

    We designed this faucet with a sensor hidden at its tip to allow intuitive use without compromising its appearance. It has a self-powering function, and many comfort functions are unobtrusively integrated in an extremely simple design.

Products created under the TOTO design philosophy have won prestigious international design awards.

Award Winning Products

※Sales areas differ for each product. Please refer to the website of each location for details.

iF Design Award

An internationally renowned design award since 1953.
It is held at iF International Forum Design GmbH in Hannover, Germany.
Products whose aesthetics, functionality, and innovativeness have been strictly examined
and recognized by design experts.

Award Winning Products

2026

G Shower Award
G SHOWER

2023

NEOREST WX
NEOREST® WX

2022

NEOREST LS
NEOREST® LS
NEOREST AS
NEOREST® AS
Z selection Overhead Shower ROUND
Z selection
Overhead Shower ROUND
Z selection Overhead Shower SQUARE
Z selection
Overhead Shower SQUARE
Column with Shelf

Z selection
Shower Column

2021

Wall hung Urinal with Built-in Sensor
Wall hung Urinal
with Built-in Sensor
Touchless faucet TLE27/TLE30 series
Touchless faucet
TLE27/TLE30 series
Touchless faucet TLE28/TLE31 series
Touchless faucet
TLE28/TLE31 series
Washbasin CE series ROUND
Washbasin
CE series ROUND
Washbasin CE series SQUARE
Washbasin
CE series SQUARE
Bathtub CE series ROUND
Bathtub
CE series ROUND
Bathtub CE series SQUARE
Bathtub
CE series SQUARE

2020

WASHLET W7
WASHLET®W7
WASHLET W7
WASHLET®W7

Reddot Design Award

An internationally renowned design award since 1955.
Held at Design Zentrum Nordrhein Westfalen in Essen, Germany.
Products that have been strictly examined and recognized
by design experts against standards of innovativeness, functionality, quality, and so forth.

Award Winning Products

2023

NEOREST WX
NEOREST® WX

2022

NEOREST® LS
NEOREST® LS
Stick controler
Stick controler
PVD Matte Black Fittings
PVD Matte Black Fittings

2021

Touchless faucet GM TLE22 series
Touchless faucet GM
TLE22 series
Touchless faucet GM TLE25 series
Touchless faucet GM
TLE25 series
Touchless faucet GM TLE26 series
Touchless faucet GM
TLE26 series
Touchless faucet GM series
Touchless faucet GM
series
WASHLET_G5/G5 Lite
WASHLET®G5/G5 Lite

2020

NEOREST AH
NEOREST AH
WASHLET S7
WASHLET®S7
Washbasin TA

Washbasin TA

Lavatory faucet (Single lever) GB series
Lavatory faucet (Single lever)
GB series
Lavatory faucet (Single lever) GF series
Lavatory faucet (Single lever)
GF series
Touchless faucet GM TLE26 series
Touchless faucet GM
TLE26 series
Touchless faucet GM series
Touchless faucet GM
series
FLOTATION TUB

FLOTATION TUB

Green Good Design Award

An internationally renowned sustainable design award since 2009.
Organized by The Chicago Athenaeum Museum of Architecture and Design (U.S.)
and The European Centre for Architecture Art Design and Urban Studies (Ireland).
Products and product lines featuring technology acknowledged by experts
as contributing to environmental consideration,
following a rigorous evaluation of their sustainable performance.

Award Winning Technology for sustainability

2023

NEOREST NX
NEOREST® NX
NEOREST LS
NEOREST® LS
NEOREST AS
NEOREST® AS

2021

Touchless faucets
※Product Image
Touchless faucets

2020

Wall hung Urinal with Built-in Sensor
 
Wall hung Urinal
with Built-in Sensor
USWN902

・“WASHLET” and “WASHLET logo” are trademark or registered trademark of TOTO LTD.
・Products marked with * at the end are discontinued products.