Apricity
This project involved the planning and execution of a new WordPress website for Apricity, a boutique corporate real estate project management firm. I was brought onto the project by CO OP Branding, who led the strategy and design.
Project Background
Apricity specializes in corporate real estate project management, supporting organizations through relocations, office buildouts, workplace transformations, and decommissions.
As a boutique, women-led firm, Apricity brings a strategic, client-first approach to every project, prioritizing transparency, confidence, and seamless execution. Their website needed to communicate this professionalism clearly while supporting future growth.
Built in collaboration with CO OP.
The Challenge
Key challenges for this project included:
- Translating a strong brand and design into a reliable, high-performing website
- Supporting complex service offerings with structured, scalable content
- Ensuring performance, security, and SEO best practices from launch
- Coordinating development within a multi-vendor workflow
- Delivering a site suitable for long-term WordPress maintenance and support
The site needed to function as a professional business tool—not just a visual showcase
Services Requested
GRIDD was engaged to provide the following WordPress development services:
- Custom WordPress website development service.
- planning and execution of the build.
- Implementation of designs provided by CO OP Branding.
- Performance, security, and speed optimization.
- Domain DNS configuration.
- Google Analytics and Google Search Console setup.
- Ongoing WordPress website maintenance packages.
Our Solution
As the WordPress specialist on the project, I worked closely with CO OP Branding to translate their designs into a clean, scalable WordPress build.
Our approach included:
- Selecting a WordPress development stack optimized for speed and security.
- Building flexible templates using Elementor for easy content management.
- Implementing custom fields and custom post types for long-term scalability.
- Ensuring clean markup, and SEO-ready structure.
- Handling all technical setup, including DNS and analytics configuration.
Technology Stack
- CMS: WordPress
- Page Builder: Elementor
- Theme: Hello Elementor
- Custom Fields: Advanced Custom Fields (ACF)
- Performance: Caching CDN
- Analytics: Google Analytics, Google Search Console