Last Updated: May 14, 2025
RockyAds, LLC (“Rocky,” “we,” “us,” or “our”), knows that data privacy is important to you. We have created this privacy policy (the “Privacy Policy”) to describe how we collect and process information from and about you through our website located at www.wearerocky.com (the “Site”), our crowdsourcing advertising platform (the “Platform”), and any other website, online portal, or digital property that is authorized to link to this Privacy Policy (collectively, the “Digital Properties”).
By accessing or using the Digital Properties or otherwise manifesting your assent to this Privacy Policy, you agree to be bound by this Privacy Policy and the accompanying Terms of Service for Creatives which together make up the Agreement. If you are accepting this Privacy Policy on behalf of your employer or another organization, you hereby certify that you are authorized to bind such party to the terms of this Privacy Policy. If you do not agree to (or cannot comply with) all of the terms of this Privacy Policy or any other terms of the Agreement, you may not access or use the Digital Properties. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.
While providing the Digital Properties, we may collect or receive the following types of information about you, which may include personal information.
When you create an account with us, you will need to provide us with certain profile information, such as your first and last name, email address, your birthday, and your location (country, state and city). You may also voluntarily provide additional information, such as your gender, sexual orientation, relationship status, ethnicity, whether you have children or pets, income, religion, political affiliation, your mantra, or a profile picture.
We use Profile Information in an effort to be inclusive and authentic in the advertising process. Our belief is that different people use and identify with brands and products in different ways. The many different interactions and stories are interesting to brands and other consumers. On the Digital Properties, all of your Profile Information (except for your first and last name) will be associated with your user name. This information will be shared with the brands for which you create content.
In order to create an account with us, we will ask you to provide a user name and password and potentially additional information that will assist us in authenticating your identity when you log-in in the future (collectively, the “Account Credentials”). Your user name will be visible to all other users of the Platform, and you will be identified by this name when you post User Generated Content.
Like most websites today, our web servers automatically collect and store log files that record data each time a device accesses those servers. The log files contain data about the nature of such access, including the device’s IP address, user agent string (e.g., operating system and browser type/version), and referral URL (i.e., the external source by which you arrived at our Digital Properties or the pages you’ve clicked on while on our Digital Properties). We may use these log files for purposes such as assisting in monitoring and troubleshooting errors and incidents, analyzing web traffic, or optimizing the user experience.
When you access or use any of our Digital Properties, we, and third-party analytics services such as Google Analytics, may use browser cookies, pixels, web server logs, web beacons, and similar technologies (collectively, “Tracking Technologies”) to collect and evaluate information relating to your device and internet usage such as: the type of device, the advertising identifier, the operating system and version, carrier and network type; IP addresses (which may consist of a static or dynamic IP address and will sometimes point to a specific identifiable computer or device); browser type and language; referring and exit pages and URLs; date and time of access; the content viewed; the amount of time spent on particular pages; what features of the Digital Properties are used or visited; details of any purchases; click stream information; and geolocation data.
The data we or third parties collect automatically is typically statistical data that may not identify you personally; however, we or third parties may maintain, associate and/or combine it with personal information collected in other ways or received from third parties.
We use this information to recognize you, save your preferences, customize your experience, evaluate your access and use of the Digital Properties, compile reports on activity, collect demographic data, analyze performance metrics, and serve targeted advertisements. Rocky may also evaluate your computer, mobile phone, or other access device to prevent fraud, identify malicious software or activity that may affect the availability of the Digital Properties.
By accessing or using the Digital Properties, you consent to the processing of data about you by our analytics providers in the manner and for the purposes set out in this Privacy Policy. We may add to or change these third-party analytics Digital Properties from time to time. For more information on our analytics services, including how to opt out from certain data collection, please visit the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Digital Properties.
Cookies (browser cookies), a commonly used Tracking Technology, consist of small packets of data that a website or device stores on a browser, hard drive or device so that your device will “remember” information about your visit. To do this, we or third parties may use both session cookies, which expire once you close your web browser, and persistent cookies, which stay on your computer until you delete them. If you do not want cookies placed on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your internet browser’s documentation for information on how to do this. If you decide not to accept cookies or other Tracking Technologies, the Digital Properties may not function properly.
We may maintain a presence on social media such as YouTube, Instagram, Facebook, Twitter, Twitch, TikTok, Snapchat, and other social media and third-party sites. We may collect personal information when you visit or use social media, including when you access our Digital Properties from social media. We will do so in accordance with the terms of use and privacy policies of those sites, mobile apps, and applicable law. For example, we may collect the information you shared on our social media pages through an application or form, which will have a link to this Privacy Policy. Personal information may also be collected by the third-party social media sites that host our social media pages. These sites may provide aggregate information and analysis to us about visitors’ use of our social media pages. This allows us to better understand and analyze our user growth, general demographic information about the users of these pages, and interaction with the content that we post. Overall, this information may be used to help us understand the types of visitors and users of our social media pages and use of the content. This Privacy Policy does not cover personal information collected by such third-party social media sites. For more information on their privacy and security practices, please review the privacy policies and terms of use on their respective websites.
We may purchase or receive information from third parties, including information related to you. We may combine your information with such acquired information and use it to improve your experience, personalize our Digital Properties and content, and/or for targeted advertising.
1. Data We Collect Through TikTok
When you connect your TikTok account to the Rocky platform (via TikTok’s Login Kit) or otherwise use TikTok-related features within the Rocky app, we may collect and process certain information that TikTok shares with us, including:
2. How We Use TikTok Data
We collect this information to:
3. How We Share or Disclose TikTok Data
4. Data Retention & Storage
5. How to Manage or Delete Your TikTok Data
6. Security Measures
7. Third-Party Platform Compliance
1. Data We Collect through Meta
When you connect your Instagram or Facebook account to the Rocky platform or otherwise use Meta-related features within the Rocky app, we may collect and process certain information that Meta shares with us, including:
2. How We Use Meta Data
3. How We Share or Disclose Meta Data
Except as necessary to provide and operate the Digital Properties, we will only collect Meta data for and share such Meta data with Brands or Creatives at their request. Brands or Creatives that request access to Meta data must first agree to process Meta data in conformance with, and otherwise comply with, the Meta Platform Terms. We will only collect and share Meta data requested by Brands and Creatives to the extent such requests conform with the Meta Platform Terms.
We will share Meta data with law enforcement authorities to the extent required under applicable law or regulation.
4. Data Retention & Storage
5. How to Manage or Delete Your Meta Data
If Rocky introduces a wallet system, we may collect and store information regarding your earnings, payment status, payout preferences, and history. This information may be shared with third-party payment processors to facilitate payment and with Brands in aggregate form (e.g., performance dashboards), but not at the individual level without your consent.
We may collect or receive inferences, which are assumptions or extrapolations that have been drawn from your information to create a profile which may include your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. We may use algorithmic tools, including machine learning models, to evaluate creator performance, surface recommended content, or match creators with relevant campaigns. These models may use both profile and performance data, but we do not use fully automated decision-making without human oversight for critical decisions like compensation eligibility.
In addition to the use cases mentioned above, we may use your personal information to operate and administer our business, which includes:
We will only share your information as provided in this Privacy Policy, as otherwise disclosed to you, or as required under applicable law. We will share your information as follows:
If you are an End User who has created User Generated Content on the Platform, we will make this content, as well as your user name, available to Brands on our Platform. Your user name may be displayed to all Platform users for certain pieces of content, but your Profile Information will not be shared with other End Users on our Platform. Please refer to the Terms of Service for Creatives for more information.
As mentioned above, we associate your Profile Information (except for your first and last name) with your user name. We share this information with the brands for which you have created content.
You have the opportunity to react to certain content while on our Digital Properties. If you do so, we may share your reaction with the Brand Users. Your reactions will not be attributable to your account specifically, but you will be included in groups of End Users that share attributes from your Profile Information.
You may exercise your choices as follows:
We take commercially reasonable steps to protect your information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, emails sent to or from the Digital Properties may not be secure, and you should therefore take special care in deciding what information you send to us via email.
We do not knowingly collect personal information from any person under the age of 13. If an individual under the age of 13 has provided us with personal information, a parent or guardian of that child may contact us and request that such information be deleted, and we will endeavor to delete that information from our databases.
Unless explicitly stated otherwise, our Privacy Policy addresses only our use and disclosure of information we collect from and/or about you in your interactions with the Digital Properties. If you choose to disclose information to third parties, the use and disclosure restrictions contained in this Privacy Policy will not apply, as we do not control the privacy policies of such third parties, nor are we subject to them.
Rocky may allow certain hyperlinks to third-party websites, mobile apps or other online resources to appear on the Digital Properties (“External Websites”). If you click on a link for any External Site, you will be redirected to a third-party site. The information collected by such third parties or that you choose to provide, is governed by the third-party site’s privacy policy and practices. We have no control over the privacy policies or practices, the content, or the products and services, of any External Websites we provide or allow hyperlinks on our Digital Properties. As such, we are not responsible for the content or the privacy policies of those External Websites. You should check the applicable third-party privacy policy and terms of use when visiting any External Websites.
As discussed above, third parties such as advertising networks and analytics providers may collect information about your online activities over time and across different websites when you access our Digital Properties. Currently, various browsers offer a “Do Not Track” option, but there is no standard for commercial websites. At this time, we do not monitor, recognize, or honor any opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.
If you are a resident of Nevada, you have the right to opt-out of the sale of personal information to third parties. You can exercise this right by contacting us at [email protected] with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. Please note, however, that we do not currently sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A.
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of personal information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you wish to submit a request pursuant to Section 1798.83, please contact us via email at [email protected]. Please note, however, that we do not share your personal information with third parties for direct marketing purposes, nor have we done so in the past.
Our Digital Properties are intended for visitors located within the United States, and our servers are located in the US. Please be aware that your information may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your country of origin. If you are located outside the United States and choose to use the Digital Properties, you do so at your own risk.
This Privacy Policy is effective as of the “last update” date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time with or without notice to you. By accessing the Digital Properties after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the information collected is governed by the Privacy Policy in effect at the time we collect the information. Please refer back to this Privacy Policy on a regular basis.
If you have questions about this Privacy Policy, please e-mail us at [email protected] with “Privacy Policy” in the subject line.