Frequently Asked Questions

Our strategies aren’t quick-fix, overnight solutions. Many agencies will try to lure you with unrealistic expectations and ridiculous numbers, but at Four28, we do things differently. While we offer services like paid ads that bring quick profit gains, deep, long-lasting results take time.

We don’t believe in meteoric rises because companies typically fall just as fast as they rise. Instead, our strategies are built for steady, sustainable, and compounding growth. So, though it might take a few months to see significant results from us, it’s the kind of growth that can fuel your business for years to come.

Expect diligent, decisive, and transparent performance from Four28. Our team is fiercely determined, approaching every challenge with strategic precision and relentless drive, fighting to the end.

We are constantly adjusting and refining our approach as needed to respond to new challenges and opportunities. Our persistence in our processes ensures that growth progresses steadily and predictably.

While we can’t guarantee outcomes, it should give you a high degree of confidence that if we take on your project, we believe we will win. We’ve turned away many clients over the years that we felt were out of our wheelhouse or didn’t have the budget to be competitive. So if we take you on, you should have confidence that will win.

One thing you should know about us is that we're not like anyone you've ever met. Here’s why:

• Our Results Speak for Themselves
  We let our results do the talking. Many can spout digital marketing lingo, but few have the proof to back it up. We’ll show you our track record of success, not just talk about it. At Four28 Marketing, we focus on making our clients more money and adding value over time.
• We’re Honest and Transparent
  Some agencies take on projects they’ve never done before without telling you. Not us. We’ll show you our past successes and even if we’ve fallen short. We’ll also tell you upfront if we’re not confident we can help you. We know what we’re good at, and we stick to it.
• We’re Your Growth Partners
  

  We don’t just provide services; we become a dependable extension of your team. We immerse ourselves in your business, working hand-in-hand to achieve your goals.

  We don’t just provide services; we become a dependable extension of your team. We immerse ourselves in your business, working hand-in-hand to achieve your goals.

• Get Crystal Clear Reporting
  We provide detailed reports on everything we do. You’ll see every aspect of our work, from strategy to execution. This way, you know exactly what you’re paying for and can trust the results.
• Stay at the Cutting Edge of Digital Marketing
  The digital landscape changes rapidly. Did you know Google updates its search algorithm an average of 13 times a day? We stay on top of these changes, constantly evolving our strategies to keep you ahead of the competition.

We measure success based on what matters most to you. Whether that’s expanding your audience, increasing revenue, boosting ROI, or something else entirely, we work with you to set KPIs that fit your goals. And then? We hit them.

We specialize in helping service-based businesses where customers turn to Google to find what they need. Think home services, professional services, SaaS companies, tech providers, real estate, engineering firms, architecture, IT services, managed services, national associations, and non-profits/ministries.

We excel in these areas because we understand these industries' specific challenges and dynamics. As for banking, finance, retail, insurance, and other highly regulated sectors—that’s not our lane, so we usually leave those to the experts in those fields.

We start by asking a lot of questions. It’s a bit like going to see a doctor. You’ll explain all of your symptoms and ailments, and then we will prescribe medication specifically for you. Every client is different, and every business has a myriad of needs.

We have 15-20 different building blocks from which we build. Every account we take on is a process of figuring out what the needs are, then arranging those building blocks in a strategic order to reach the outcome we need to be successful.

Yes, we can! You can check out our workflow automation services here.

While we don’t specifically promote email marketing and content creation, we know how essential they are for a solid digital marketing strategy. So, we provide these services to select clients and can include them in your custom package if needed.

Of course, we’ll have to evaluate if they’re the right fit for your marketing goals first!

In the current era where platforms like Facebook and Google dominate, are you even growing if you’re not investing in digital marketing? A robust and strategic digital presence helps you boost brand visibility, engage customers, generate leads, and much more.

How? By connecting you with your target audience where they spend most of their time—online. From here digital marketing allows you to target people who are most likely to buy at the right time using data-driven strategies and tools.

As you interact with your target audience, you can learn about their preferences and tailor your messaging and strategy accordingly—just think about how game-changing that is for a second!

The bottom line: Take your digital marketing seriously, and you’ll gain a cost-effective, scalable, and measurable way to grow your business in our modern world.

We take a deeply collaborative approach, starting by getting to know your business inside and out. Before we even meet, we research your market and competition. Then, during our discussions, we dive deep into your specific goals and build a custom game plan for your business.

By combining our genuine interest with thorough market research, we craft strategies that directly address your needs and set you up for success. In short, we listen carefully first, then take action.

We’re constantly reading, researching, and hunting for the best marketing tools out there. Our team— from SEO experts to account managers— is also required to stay sharp in this ever-evolving industry.

Pro tip: subscribing to marketing newsletters that regularly deliver bite-sized trends is also a great way to squeeze in new insights every day! All of this helps us craft cutting-edge strategies that keep our clients miles ahead of the competition.

Data is the edge that keeps our strategies sharp. We use it to effectively launch campaigns, target the right audience, optimize performance, and measure success.

With data-driven strategies, we ensure steady, predictable growth for our clients. Data—a.k.a. knowing the right things about your audience and efforts— is power and we use this very wisely.

At Four28, we balance the need for immediate results with our commitment to long-term, sustainable success. While we’re all about driving compounding growth, we realize the need to keep your business thriving in the present.

That’s why we work to grow your organic reach through SEO and web design while delivering quick wins with paid ad strategies. Then, as your digital presence flourishes, you’ll become less reliant on ads and see more organic gains.

Our ultimate aim is to nurture your brand for lasting success, and we do this by driving incremental growth every step of the way.

We are anchored in our core values of authenticity, partnership, and excellence—especially when it comes to our clients. At Four28, we don’t just offer services; we forge deep partnerships. When you work with us, you gain a dedicated ally committed to nurturing your vision and driving sustained growth.

You will soon see that our way of doing business is deeply personal and relationship-focused. We take the time to understand our client’s unique needs and cultures, aligning our efforts with their goals and values. For us, it’s not just about making money. It’s about creating something meaningful and enduring.

Four28’s core management and client-facing roles comprise local Kansas City talent, while the rest of our team is made up of exceptional copywriters, designers, web developers, SEO experts, etc. from around the globe.

Our hiring process is thorough so you can be sure you’re getting the most out of your investment in our digital marketing team.

We prioritize ethical marketing by employing white-hat strategies that comply with industry standards and best practices, never cutting corners.

You’ll also get regular and transparent reporting from us. Here, we lay it all out—strategy, execution, and results—so you know exactly where your money is going. Four28 is anchored by our commitment to integrity and authenticity.

Our way of doing business is deeply personal and relationship-focused. As we propel your business to new heights, we also strive to build strong connections with our clients.

Expect our team to listen carefully to your needs, tailor our efforts accordingly, and stay in constant and transparent communication, may it be through email, monthly meetings, or ongoing strategy discussions.

Partner with Four28 to gain a true partner, passionate about growing a solid relationship with you and helping your business reach the stars.

At Four28, transparency is a two-way street, which means we seek honest feedback from our clients. Whenever we receive comments or concerns, we tackle them head-on—whether through email, a quick meeting, or by promptly adjusting our efforts.

We pride ourselves on being ethical partners who are genuinely attuned to our client’s needs. That’s why we make ourselves available to meet if needed and work hard to create win-win situations for everyone involved.

No required long-term contracts here! Just like our service packages, our contract duration and terms are flexible and depend on the results you’re aiming for.

All we need for any ongoing project we take on is a 30-day cancellation notice, so you have the freedom to adjust if anything comes up or you’re not satisfied with our services. See, we go to great lengths to make sure our clients do not feel cornered or kidnapped. You’re free to leave us at any time for any reason. Our philosophy is that we should be able to keep you month to month because we do great work.

The average retention rate in the digital marketing industry is about 3-4 months. Ours? An impressive 3-years— nearly 10x the national average. If our clients do leave, it’s often because they are pulling their marketing in-house instead of an acquisition or because we’ve helped them grow so much that they can now afford to do so.

Our strong client retention rate is a testament to our hard work and strong relationships—not the result of shady tactics. We earn our clients’ trust, one successful campaign at a time.

At Four28 Marketing, we don’t believe in one-size-fits-all pricing. Every business has unique needs, goals, and challenges, so we offer highly customizable service packages. Whether it’s building a $7,500 website or managing a $75k/month ad budget, we scale our efforts—and your investment—to match the impact you're after.

We’ve worked with clients ranging from local businesses with $1,500/month budgets to national industry leaders with six-figure website builds. Though we’re set on growing our agency, we’re never too big to help the lifeblood of our economy—small businesses.

Expect a streamlined, transparent, and hands-on experience. You won’t just fill out forms—you’ll meet your dedicated team, and together we’ll set clear expectations for deliverables, timelines, and KPIs.

For a detailed rundown, you can check out our Client Onboarding Guide here [link]. Overall, onboarding is where we roll up our sleeves, dive into your business, and become an extension of your team.

This rarely happens, but if it does, we are always open and willing to discuss how we can better meet your expectations.

We never want to be the marketing agency that over-promises yet under-delivers. So, we facilitate open conversations about your goals from the start and continually check in to keep all parties aligned and happy.

You’ll receive updates regularly, almost with every interaction. Your point of contact will never keep you guessing, but if you ever need more details, just reach out—they’re always ready to fill you in.

After we complete audits and gather enough data, you’ll receive a monthly performance report. Plus, you’ll have access to your own analytics dashboard to track progress in real-time.

At Four28, we’re committed to providing crystal-clear reporting so you always know where your investment is going.

Yes, we do! We have an offboarding process where we hand off assets, but our team is always available to assist with anything related to the project. We're just an email or message away if you ever need a resource we developed or access to a platform.

Fun fact: Most of our web design clients stick around for our web maintenance services to keep their sites running smoothly. Many even choose to add our SEO services after seeing the potential of their new, SEO-optimized website.

Absolutely! You can scale services up or down anytime your business needs shift. In fact, we’re always identifying opportunities and are happy to discuss adjustments as things evolve.

That said, we do set a minimum threshold for each service to make sure your investment has a real impact. For example, if your PPC ad budget is too low, it won’t give us enough firepower to reach high-intent leads and boost your revenue—which is the whole point of PPC services, after all.