Give your business the brand it deserves.
Fluent Format is a brand acceleration consultancy operating at the intersection of design, digital, and marketing. Founded in 2020, we have built a global reputation for crafting effective, elegant, and captivating experiences for commercial success.
Latest
Building a brand for scale
From N.Ireland to Texas, we are delighted to work with Bloc Blinds on their US expansion plan. A 24-month plan to build, scale and position BlocPro as a market leader in commercial shading.
Michelin stars with luxury kitchens
Canavan launches £500k showroom with a luxury brand experience curated by Fluent Format, featuring Michelin-starred chef Ross Lewis. The event sparked wide press coverage and a projected revenue boost to £5m.
Capturing the inside and outside story
To mark 50 years in business, Portview partnered with Fluent Format to reimagine their brand, launch a new website, and elevate their marketing, strengthening presence across sectors and celebrating a major milestone at Craven Cottage.
Reshaping Insurance
From local roots to national reach, we partnered with Dickson Group to reposition the brand, unify its growing portfolio, and deliver a refreshed identity built for scale across Northern Ireland and beyond.
Our Offerings
Brand
We partner with businesses to unlock their full potential – whether it’s enhancing their current positioning or developing new offerings. We craft brands that are unique, relevant, and built for the future.
- Brand Strategy and Architecture
- Narrative and Positioning
- Primary Consumer Research
- Brand Rollouts & Training
- Visual Identity and Design Systems
- Motion Design
- Messaging Frameworks
- Employer Branding
Digital
Shaping a company's digital future requires recognising and adapting to our rapidly changing world. We connect emerging technologies with evolving consumer behaviour's to create websites and experiences that redefine industries and transform businesses.
- User and Market Research
- UX and UI Design
- Iterative Prototyping
- UX Writing
- Ecommerce
- Full-Stack Development
- User Testing
- SEO
Marketing
We deliver business results through creative solutions that are culturally relevant and tailored to the right channels. As a full-funnel partner, we integrate audience insights, data, content, and channel strategy to craft impactful marketing plans.
- Brand Campaigns
- Copywriting
- Art Direction
- Integrated Marketing Strategy
- Product & Growth Marketing
- Social Media Assets
- Experiences & Activations
- Content Ideation & Production
- Film and photography
- CGI
- Packaging Design
Our Work
“David and his team worked closely with us to help redefine the positioning and clarity of LoweConex. The process wasn’t just a rebrand, it was a strategic refocus that helped us productise our business model and speak with confidence and clarity on what it is we offer the market. Our website traffic typically is up 4,000% week on week comparatively with our previous site.“
Marketing Director LoweConex
“Fluent Format didn’t just refresh the visual, they built a standalone brand. They took BlocOut from being one item in the BlocBlinds portfolio and gave it an identity of its own. Through clear strategy, bold creative, and a meticulous rollout across content and ecommerce, they transformed how we position and present BlocOut in the market. It now stands confidently on its own, and the results speak for themselves.”
Head of MarketingBlocOut
“Fluent Format has seamlessly integrated into our 150-person team, providing strategic insight and fresh perspectives week after week. Their ability to think critically, challenge assumptions, and drive progress at speed has been invaluable. Over the years, they have become a trusted advisory partner, ensuring we stay ahead in an ever-evolving landscape.”
Chief Operating OfficerPortview Fitout
“Fluent Format was the perfect partner to create a disruptive brand for the US market at scale. Not only did they develop a standout identity, but they also provided ongoing support over 18 months. From strategy and marketing assets to packaging and digital transformation. They consistently delivered on time and within budget with impressive productivity.”
Head of GrowthCollections & Co.
“We had two businesses under one roof, but this wasn’t clear to the public. David & the team provided a clear strategy and implemented a new brand system. Their continuous partnership and support is something we couldn’t do without.”
DirectorDoorstore
“We had previously worked with design agencies in New York, but those attempts fell short — mostly due to a lack of understanding of our business and what we were really trying to achieve. David and the team at Fluent Format took a completely different approach. They invested the time to truly understand our company, our goals, and our market. That insight translated into a brand that not only looks great but actually reflects who we are and where we’re headed.”
CMOQarik
“Great at what they do, can only recommend. From initial planning through the design and implementation David and the team makes the process very easy while producing the highest level of products to bring to your customers.”
Managing DirectorMcKenzies Ltd
