Collections & Co. launched with a brand built around collaboration - turning engineering strength into market-ready impact.
Challenge
As a new addition to the Budget Blinds portfolio, Collections & Co. entered a competitive market without a name, identity, or story. While the product offered a clear engineering advantage, the brand lacked the depth needed to stand out.
Solution
Over 18 months, we partnered with the team to create a distinctive brand from the ground up. Centered around the idea of collaboration, we built a brand world rich in meaning and unique to the category. From naming and strategy to visual identity, packaging, CGI, video, marketing assets, and even custom furniture, we delivered a full ecosystem designed for impact and scale.
- Created a brand positioned for success in the US market
- Built scalable identity that differentiates in a crowded, competitive category
- Partnered long-term to deliver strategy, assets, packaging, and digital transformation
Fluent Format was the perfect partner to create a disruptive brand for the US market at scale. Not only did they develop a standout identity, but they also provided ongoing support over 18 months. From strategy and marketing assets to packaging and digital transformation. They consistently delivered on time and within budget with impressive productivity.”
Frank McCullagh Head of Growth - Collections & Co.
Collections&Co.
- Created a brand positioned for success in the US market
- Built scalable identity that differentiates in a crowded, competitive category
- Partnered long-term to deliver strategy, assets, packaging, and digital transformation
