BlocOut moved from product to brand - a sharper, engineered identity that reflects its market-leading innovation.
BlocOut – A Proper Blackout blind
Challenge
BlocOut was an award-winning blackout blind—engineered to perfection but treated as just another product within the BlocBlinds portfolio. Despite global recognition for its innovation, it lacked its own brand identity and presence in the market.
Solution
We transformed BlocOut from product to brand. Starting with a clear positioning strategy, we developed a distinct visual identity that could confidently stand apart from the parent brand. We created a full suite of go-to-market assets, including art direction for a new photo and video shoot, a CGI content library, and a fully optimised eCommerce experience. The result: a brand and buying journey that matches the precision of the product itself.
- Unlock the brand to scale & increase revenue
- Developed full go-to-market suite for launch
- Built visual identity distinct from parent brand
- Created high-impact photo, video, and CGI content
Fluent Format didn’t just refresh the visual, they built a standalone brand. They took BlocOut from being one item in the BlocBlinds portfolio and gave it an identity of its own. Through clear strategy, bold creative, and a meticulous rollout across content and ecommerce UI, they transformed how we position and present BlocOut in the market. It now stands confidently on its own, and the results speak for themselves.”
Colette Wilson Head of Marketing - BlocOut
BlocOut
- Unlock the brand to scale & increase revenue
- Developed full go-to-market suite for launch
- Built visual identity distinct from parent brand
- Created high-impact photo, video, and CGI content
