LoweConex stepped into a new era, replacing a dated identity with a fresh, distinctive brand full of purpose and momentum.
Challenge
After years of investing in technology, Loweconex found their brand had fallen out of sync with the quality of their offer. Their visual identity felt dark, dated, and uninspiring, failing to reflect the innovation they delivered to clients. Internally, this disconnect was starting to show. The brand lacked energy, wasn’t opening doors to new opportunities, and team morale had started to dip. Loweconex needed a brand that could match their ambition and clearly communicate their evolving product offer.
Change
Fluent Format was brought in to rethink the brand from the ground up. Through a series of workshops and strategy sprints, we clarified the business and product architecture, defining how the brand should speak, look, and behave. The result was a bold new identity, fresh, strategic, and full of momentum. The rebrand not only energised the team but also attracted new clients and external investment. Today, we continue to support Loweconex and the wider Lowe Group as their brand partner.
- Brand repositioned to unlock new growth
- Rebrand helped attract external investment
- Multiple new clients acquired post-launch
- Brand strategy aligned across entire organisation
- Continued brand development across Lowe Group
LoweConex
- Brand repositioned to unlock new growth
- Rebrand helped attract external investment
- Multiple new clients acquired post-launch
- Brand strategy aligned across entire organisation
- Continued brand development across Lowe Group