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The Audience You Already Own: Why the Smartest Growth Strategy in Events Starts With Your CRM
How Terrapinn partnered with Bridged and turned their prior-year attendee list into a scalable reactivation channel across 90+ events worldwide. The reactivation problem nobody talks about Ask most exhibition and conference organisers where they are putting their marketing budget and the answer is almost always the same: new audience acquisition. Paid campaigns, media partnerships, list…
FFAIR Bucks the AI Trend in Exhibitor Management with New Embeddable Live Chat Integration
FFAIR, the leading exhibitor and sponsorship management platform, has today announced the launch of a new embeddable AI live chat capability, a feature that challenges the convention of building proprietary AI agents within event technology platforms. Rather than developing its own standalone AI agent, a solution that can quickly become outdated and create data silos,…
ClearEvent Has Built a Free Badge Maker That Refuses to Lock Organisers In
TLDR: ClearEvent has released a free online tool for creating print-ready event badges, and the most interesting thing about it is not the feature set. It is the decision to make the tool work with attendee data from any registration or ticketing system, rather than only its own. What is ClearEvent Badge Maker? ClearEvent Badge…
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RECENT ARTICLES
- The Audience You Already Own: Why the Smartest Growth Strategy in Events Starts With Your CRM
- FFAIR Bucks the AI Trend in Exhibitor Management with New Embeddable Live Chat Integration
- ClearEvent Has Built a Free Badge Maker That Refuses to Lock Organisers In
- Advcy and the missing relationship layer in event technology
- Gramercy Tech and the case for putting AI in front of the attendee, not behind them
- EventsAir’s Air Intelligence Gives Event Planners an Answer to “Based on What?”
- Jomablue and the case for AI as connective tissue, not a feature
- The Leadership Problem That Events Cannot Measure Its Way Out Of
- Why the leak between the room and the CRM is the next attribution problem in events
- Premagic and the rewriting of event sponsorship measurement: Event Technology Awards AI Edition Shortlisted Spotlight
Advcy and the missing relationship layer in event technology
Events, communities, brands, artists and creators all depend on the same underlying ingredients: connection, ideas, inspiration, belonging. The technology built around them, by contrast, has mostly been built for broadcast. Push the message out, capture the registration, manage the logistics, count what can be counted. The part that actually matters to the people in the…
Gramercy Tech and the case for putting AI in front of the attendee, not behind them
The default position for AI in live events is invisible. It scores the matchmaking, ranks the leads, tags the photos, summarises the sessions, and generally does its work somewhere the attendee will never see. There is a sound reason for this. AI that is hidden does not have to be defended. It does not need…
EventsAir’s Air Intelligence Gives Event Planners an Answer to “Based on What?”
Most event technology companies are bolting AI onto the outside of their products. EventsAir has taken a different approach. With the launch of Air Intelligence, the Brisbane-based event management platform has embedded large language models directly into its core infrastructure, and the distinction is more significant than it might first appear. I caught up with…
Jomablue and the case for AI as connective tissue, not a feature
Most AI conversations in events right now are about new things. New chatbots, new matchmaking engines, new content generators, each one making the case that it did not exist a year ago and therefore must matter. That is one version of the AI story. For Jomablue, the question has always been simpler than the announcements…
The Leadership Problem That Events Cannot Measure Its Way Out Of
Event planners are not failing to innovate. Their organisations are failing to ask them to. Nick Borelli of Zenus AI on why the measurement gap in events starts at the top, not on the show floor. Eighty per cent of trade show leads are never followed up on. Not the cold ones, not the last-day…
Why the leak between the room and the CRM is the next attribution problem in events
TL;DR. For decades, event sponsors have invested five and six figures in a presence at a major show, then walked out with a CSV. By the time that spreadsheet reaches their CRM, the context that actually moved deals has gone. A new wave of platforms is closing that loop. Three of them, taking three very…
