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The Four Jobs of an Event Mobile App: A Buyer’s Guide
The category has matured. The bar is no longer “do you have an app.” It is whether the app does four jobs well enough to justify the download. Most of the market still does two of the four. A well-promoted event app in 2026 reaches between 55% and 65% of registered attendees, according to event…
Event Registration Platforms: The 2026 Landscape
Registration is the quietest part of the event stack and the part that most often decides the outcome. Here is how the category looks in 2026 across the UK, Europe and beyond, who is doing what, and how to pick a platform without regretting it in nine months. Half of all events tracked by Freeman…
Publishers versus pure-play tradeshow organisers: Louise White on the mutual envy and what to do about it
A Presentation on why publishers should hire subscription marketers rather than journalists, and why tradeshow organisers should start predicting churn the way media businesses do. By Adam Parry | Published 18 April 2026 | Last updated 18 April 2026 SessionPublishers vs Pure-Play Tradeshow Organisers: What Each Can Learn From The OtherFormatPresentationDateThursday 13 November 2025StageTech, Tools…
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RECENT ARTICLES
- The Four Jobs of an Event Mobile App: A Buyer’s Guide
- Event Registration Platforms: The 2026 Landscape
- Publishers versus pure-play tradeshow organisers: Louise White on the mutual envy and what to do about it
- The future of personalised digital activations and gamification: Ken Madden on the Magic Badge and where on-site identity is heading
- Making global simple: Laurent Le Guyader and Russell Coppock on what AI speech translation is now good enough for
- From insight to impact: Jessica Sarros on making JPMorganChase events pay back in commercial terms
- Experiential futurists: Claudia Stephenson and Peter Clarke on shaping the next era of live experience
- AI as the catalyst for personalisation at scale: Ken Madden on what production teams can actually deliver
- 25 years of bootstrapped growth: Arokia Vimal on how events became Zoho’s biggest marketing channel
- Retaining sponsors and exhibitors with smarter data: Sasha Bartashnik on AI for long-term partnerships
The future of personalised digital activations and gamification: Ken Madden on the Magic Badge and where on-site identity is heading
A Presentation on how secure digital credentials, NFC, QR and gamified attendee environments are redefining on-site identity, moderated by the CEO of the company that built the first example of it. By Adam Parry | Published 18 April 2026 | Last updated 18 April 2026 SessionThe Future Of Personalised Digital Activations And GamificationFormatPresentationDateWednesday 12 November…
Making global simple: Laurent Le Guyader and Russell Coppock on what AI speech translation is now good enough for
A Co-Presentation on how AI live translation and human interpretation now co-exist in event production, with cost, latency and access trade-offs laid out by a vendor and a production director. By Adam Parry | Published 18 April 2026 | Last updated 18 April 2026 SessionMaking Global Simple With AI Speech TranslationFormatCo-PresentationDateWednesday 12 November 2025StageTech, Tools…
From insight to impact: Jessica Sarros on making JPMorganChase events pay back in commercial terms
A Presentation on how JPMorganChase built a Centre of Excellence around event data, moved from attendance counting to attendance-versus-non-attendance comparison, and promoted event planners into data-literate strategic partners. By Adam Parry | Published 18 April 2026 | Last updated 18 April 2026 SessionFrom Insight To Impact: Unlocking Event Business ImpactFormatPresentationDateThursday 13 November 2025StageTech, Tools &…
Experiential futurists: Claudia Stephenson and Peter Clarke on shaping the next era of live experience
A Co-Presentation on how AI, immersive technology and audience co-creation are resetting what a live brand experience should feel like, illustrated with INVNT project case studies. By Adam Parry | Published 18 April 2026 | Last updated 18 April 2026 SessionExperiential Futurists: Shaping The Next Era Of Live ExperienceFormatCo-PresentationDateThursday 13 November 2025StageTech, Tools & Tactics…
AI as the catalyst for personalisation at scale: Ken Madden on what production teams can actually deliver
A Presentation on the three forces driving personalisation at scale in live events, with case studies from Dreamforce, Google Cloud Next and IBM, and a live session personalizer demo. By Adam Parry | Published 18 April 2026 | Last updated 18 April 2026 SessionAI As The Catalyst For Personalization At ScaleFormatPresentationDateThursday 13 November 2025StageTech, Tools…
25 years of bootstrapped growth: Arokia Vimal on how events became Zoho’s biggest marketing channel
A Presentation on how Zoho has scaled a bootstrapped business to 1,500 events a year with a 45-person team, with events now absorbing more than half of its marketing budget and doing the heavy lifting on customer acquisition. By Adam Parry | Published 18 April 2026 | Last updated 18 April 2026 Session25 Years Of…
