The Global Event Technology Exhibition and Conference
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Discover the latest event technology solutions through a world-class exhibition, structured networking, and a curated Hosted Buyer Programme – all under one roof at Excel London.
ABOUT
EVENT TECH LIVE
Event Tech Live is the world’s leading conference and exhibition dedicated to event technology, taking place at Excel London on 11-12 November 2026. Now in its 13th year, the event brings together 3,000+ event professionals, buyers, and the world’s top event tech companies under one roof.
Across four dedicated stages – the Main Stage, AI & Innovation Stage, MarTech & Growth Stage, and Experiential & Engagement Stage – attendees get direct access to cutting-edge education from the most respected voices in the industry.
A curated Hosted Buyer Programme connects qualified buyers with leading suppliers through structured, pre-matched meetings. The exhibition floor showcases the latest innovations in event technology, event management software, and solutions from around the globe.
Whether you’re looking to discover new technology, benchmark your strategy, or build the relationships that move your business forward, Event Tech Live is where the event technology industry comes together.
THE LATEST NEWS
Event Tech Live names Every Child Online as its Official Charity Partner for 2026
The partnership turns surplus event technology into devices for children and young adults on the wrong side of the digital divide, and runs through to ETL 2026 at Excel London on 11 and 12 November. Our industry runs on hardware. Laptops, monitors, screens and devices get specified, used hard for a couple of years and…

The Audience You Already Own: Why the Smartest Growth Strategy in Events Starts With Your CRM
How Terrapinn partnered with Bridged and turned their prior-year attendee list into a scalable reactivation channel across 90+ events worldwide. The reactivation problem nobody talks about Ask most exhibition and conference organisers where they are putting their marketing budget and the answer is almost always the same: new audience acquisition. Paid campaigns, media partnerships, list…

Atmosphera opens live events to community investors through blockchain platform
The platform, built on event technology firm Evedo Ecosystem's infrastructure, lets investors back event campaigns from $500 in return for a share of ticket revenue. Atmosphera has launched a community investment platform that allows individuals to fund live events in exchange for a share of ticket revenue. The company, which is built on the infrastructure…

Event Tech Live appoint Showlite as full-service contractor
Event Tech Live (ETL) has appointed Showlite as its full-service contractor for the 2026 show. The partnership will see Showlite deliver a full range of contractor services for the event, including shell scheme, electrics, flooring, furniture and graphics, alongside exhibitor support and operational delivery. As part of the relationship, Showlite will also exhibit at the…

FFAIR Bucks the AI Trend in Exhibitor Management with New Embeddable Live Chat Integration
FFAIR, the leading exhibitor and sponsorship management platform, has today announced the launch of a new embeddable AI live chat capability, a feature that challenges the convention of building proprietary AI agents within event technology platforms. Rather than developing its own standalone AI agent, a solution that can quickly become outdated and create data silos,…

EVENTASTIC is back this week, and it is free
GURU Media Hub's EVENTASTIC runs online on 4 and 5 June, headlined by Hall of Fame marketer Bozoma Saint John. Here is why it is worth a place in your diary. Every so often an event comes along that is built entirely for the people who build events. EVENTASTIC, run by GURU Media Hub, is…

ClearEvent Has Built a Free Badge Maker That Refuses to Lock Organisers In
TLDR: ClearEvent has released a free online tool for creating print-ready event badges, and the most interesting thing about it is not the feature set. It is the decision to make the tool work with attendee data from any registration or ticketing system, rather than only its own. What is ClearEvent Badge Maker? ClearEvent Badge…

DNA Vision and the attempt to encode 20 years of event judgement into software
Most AI products in events are trying to generate something. Copy, images, matchmaking suggestions, session summaries. DNA Vision is trying to do something harder and less fashionable: capture the judgement an experienced event professional carries in their head, the instinct about whether a venue works, where the budget will quietly overrun, which risk nobody has…

Advcy and the missing relationship layer in event technology
Events, communities, brands, artists and creators all depend on the same underlying ingredients: connection, ideas, inspiration, belonging. The technology built around them, by contrast, has mostly been built for broadcast. Push the message out, capture the registration, manage the logistics, count what can be counted. The part that actually matters to the people in the…

RefTech partners with Eventflow to support smarter exhibitor management
RefTech has announced a new partnership with Eventflow, further expanding the range of technology solutions they can offer their event organiser clients. Eventflow is a white-label exhibitor management platform designed to help organisers replace fragmented workflows, email chains and spreadsheets with a single branded system that keeps exhibitors, sponsors and event teams on track. The…

Gramercy Tech and the case for putting AI in front of the attendee, not behind them
The default position for AI in live events is invisible. It scores the matchmaking, ranks the leads, tags the photos, summarises the sessions, and generally does its work somewhere the attendee will never see. There is a sound reason for this. AI that is hidden does not have to be defended. It does not need…

EventsAir’s Air Intelligence Gives Event Planners an Answer to “Based on What?”
Most event technology companies are bolting AI onto the outside of their products. EventsAir has taken a different approach. With the launch of Air Intelligence, the Brisbane-based event management platform has embedded large language models directly into its core infrastructure, and the distinction is more significant than it might first appear. I caught up with…

Event Tech Live Launches the ET50 – A Community-Driven List of the 50 Most Influential People in Event Technology
Nominations now open for the inaugural edition, with the list to be revealed live on the main stage at ETL London on 12 November 2026 LONDON - Event Tech Live has today launched the ET50: a community-driven recognition programme identifying the 50 most influential individuals in event technology. Nominations are now open and will remain…

Jomablue and the case for AI as connective tissue, not a feature
Most AI conversations in events right now are about new things. New chatbots, new matchmaking engines, new content generators, each one making the case that it did not exist a year ago and therefore must matter. That is one version of the AI story. For Jomablue, the question has always been simpler than the announcements…

The Leadership Problem That Events Cannot Measure Its Way Out Of
Event planners are not failing to innovate. Their organisations are failing to ask them to. Nick Borelli of Zenus AI on why the measurement gap in events starts at the top, not on the show floor. Eighty per cent of trade show leads are never followed up on. Not the cold ones, not the last-day…

Why the leak between the room and the CRM is the next attribution problem in events
TL;DR. For decades, event sponsors have invested five and six figures in a presence at a major show, then walked out with a CSV. By the time that spreadsheet reaches their CRM, the context that actually moved deals has gone. A new wave of platforms is closing that loop. Three of them, taking three very…

Premagic and the rewriting of event sponsorship measurement: Event Technology Awards AI Edition Shortlisted Spotlight
Sponsorship at most events still looks the way it did a decade ago. A logo on a lanyard, a banner at registration, a name above the coffee station. Visible for two days, gone the moment the lights come up. For organisers selling that inventory, the conversation with sponsors has been getting harder, not easier, and…

The Four Jobs of an Event Mobile App: A Buyer’s Guide
The category has matured. The bar is no longer “do you have an app.” It is whether the app does four jobs well enough to justify the download. Most of the market still does two of the four. A well-promoted event app in 2026 reaches between 55% and 65% of registered attendees, according to event…

Event Tech Live appoints Valentina Ruffoni as Community Lead for the Meetup Zone
Founder of Beyond The Event and The PIE Network joins Event Tech Live to programme the Meetup Zone, reactivate the Event Tech Founders Forum and support a year-round community strategy ahead of ETL London 2026. Event Tech Live (ETL) has confirmed the appointment of Valentina Ruffoni as Community Lead, a new role that brings dedicated…

Event Tech Atlas ships 2.0 update with tech stack tracker and peer review pods
Event Tech Atlas, the directory and decision-support platform co-founded by Tess Vismale and Keith Johnston, has released a 2.0 update built around two long-running planner frustrations: working out what is actually in your tech stack, and finding honest peer reviews of the tools in it. The headline addition is the Tech Stack Tracker, a dashboard…

WHO ATTENDS
Event Tech Live attracts event organisers, marketers, agencies, venues, brands, technology providers, and investors from across the globe.
With 86% of attendees holding purchasing authority and over 665 visitors managing annual event technology budgets of £100,000 or more, it’s where the decisions get made.
Forward-thinking professionals come to connect with peers, discover new solutions, and explore what’s next in event technology – all in one place, once a year.
Event Technology Awards
The Event Technology Awards celebrate the solutions, platforms and teams pushing the boundaries of what’s possible in events.
From AI-driven innovation to long-standing industry excellence, our awards shine a spotlight on the technology making a real difference.
Being named a finalist opens doors – to new clients, media coverage, and recognition from the people who matter most in your industry.
Enter now. Get noticed.

















