Essential Parent applies focus group analysis, rigorous testing and evaluations to each phase of production of both content and tech.
We work closely with the NHS to make sure we meet all the required standards.
We have ORCHA approval.
Evaluations
Essential Parent applies focus group analysis, rigorous testing and evaluations to each phase of production of both content and tech.
We work closely with the NHS to make sure we meet all the required standards.
We have ORCHA approval.
Many evaluations have been carried out. Here is one example.
Health Innovation Manchester, the Academic Health Science Network (AHSN) in Manchester, carried out a 4-month Evaluation of Essential Parent’s school readiness project.
The results were outstanding.
We list a summary of results below, and there is a link to the full report at the bottom.
Proven
effectiveness
- Positive response from HCP’s
- Reaches disadvantaged groups
- Time and cost savings
- Positive responses from service users
- High ratings among HCPs for quality and usefulness of content
- Registration rates among ethnic minority groups higher than average
- ROI of 3.9x based upon time saved for healthcare professionals
- Email open rates more than twice the level of average marketing content
