News & BlogDecember 10, 2025
News
Warner Bros. Discovery transforms FTA advertising with HbbTV and AWS
Warner Bros. Discovery has launched an HbbTV-based addressable advertising solution for free-to-air channels using AWS Media Services. First deployed in Italy, it delivers start-over functionality, deterministic server-side ad insertion and significant gains in viewer engagement and ad value. WBD now plans wider rollout across Europe.
READ MORE December 1, 2025
News
DTG & DTVP Plugfest and HbbTV Testing Event 2026 open for registration
The Digital TV Group (DTG) and Deutsche TV-Plattform (DTVP) are delighted to announce their joint international Plugfest 2026, and the HbbTV Testing Event in cooperation with the HbbTV Association.
November 28, 2025
News
HbbTV Plugfests and testing events for 2026 announced
HbbTV has announced the calendar for HbbTV Interoperability Plugfests and Testing Events planned in 2026, so that interested parties can "save the date" and begin planning their travel arrangements and budgets.
November 24, 2025
Blog
HbbTV Symposium in Istanbul highlights global expansion and developer momentum
The 13th HbbTV Symposium and Awards in Istanbul showcased the rapid global expansion of HbbTV, with strong momentum across Europe and the growing MENA market. Developers, broadcasters and technology providers gathered to explore interoperability, addressable advertising, analytics, FAST channels and DVB-I. The event highlighted HbbTV’s role in reducing CTV fragmentation and enabling scalable, reliable hybrid services.
November 5, 2025
News
HbbTV Releases Test Suite 2025-3
The HbbTV Association has released Test Suite 2025-3, the third and final release of the year. Containing 3,421 test cases, over 90% approved, it marks the highest approval rate yet. The update includes major improvements to HbbTV Operator Application (OpApp) tests and 124 additional approved cases enhancing quality and interoperability.
November 3, 2025
Blog
Inside HbbTV DRM: Standards, market insights and real-world deployments
The HbbTV webinar on Digital Rights Management explored how standardised DRM ensures secure, interoperable delivery of premium content across connected TVs. Experts from TP Vision, Nagravision, Mediaset and Sofia Digital discussed guidelines, deployment practices and real-world testing, highlighting DRM’s important role in protecting content and enabling new monetisation models.
October 27, 2025
Blog
HbbTV in MENA: Unlocking new opportunities for addressable advertising and monetisation
The HbbTV webinar on “HbbTV in MENA” explored how connected TV and HbbTV are transforming media across the region. Speakers from Adform, TVekstra, Vestel and Eutelsat highlighted new opportunities in addressable advertising, hybrid delivery and monetisation, ahead of the HbbTV Symposium and Awards 2025 in Istanbul.
October 20, 2025
Blog
Celebrating 100 developers in the HbbTV Slack community
The HbbTV Developer Community has reached 100 members on Slack, a milestone in fostering collaboration and innovation among developers. The programme continues to grow, providing a space for developers to share ideas, discuss challenges, and stay informed about new tools and developments in the HbbTV ecosystem.
October 16, 2025
News
Webinar announcement: Inside HbbTV DRM
The next HbbTV webinar on Wednesday, 29 October, 15:00-16:00 CET, offers an overview of the technical foundations and current status of DRM within the HbbTV ecosystem. Industry experts will share insights into guidelines, deployment practices and real-world use cases, providing valuable perspectives for broadcasters, manufacturers and technology providers.
October 10, 2025
Blog
Record participation at the 16th HbbTV Plugfest in Berlin
The 16th HbbTV Plugfest in Berlin saw record participation, with over 30 companies and 70 experts completing around 200 tests. Covering DASH, UHD HDR, Next-Generation Audio, DRM, DVB-I and accessibility features, the event showcased the growing strength of HbbTV’s global developer community and commitment to interoperability.
October 8, 2025
News
Webinar announcement: HbbTV in MENA
The MENA region is rapidly evolving for connected TV and streaming. Rising smart TV adoption and HbbTV-based solutions are creating new ways to engage viewers and monetise content. Our next HbbTV webinar on Wednesday, 15 October, 10:00-11:00 CEST, explores the latest market dynamics and opportunities in the region.
October 7, 2025
Blog
HbbTV in action: Best practice case studies from across Europe
Broadcasters across Europe are using HbbTV to power new experiences, from restart TV and addressable advertising to accessibility and audience measurement. Explore some of the most innovative deployments showing how HbbTV is shaping the future of television.