News & BlogMarch 30, 2026
Blog
Audience measurement and analytics with HbbTV Webinar: from panels to precision
Based on insights from a recent HbbTV webinar, this article explores how hybrid measurement combines panel data with large-scale device insights. Real-world deployments in Spain, Austria and the UK show improved accuracy, reduced zero ratings and new monetisation models, helping broadcasters compete in an increasingly data-driven and outcome-focused media landscape.
READ MORE March 23, 2026
News
HbbTV publishes full video recordings from HbbTV Symposium and Awards 2025
The HbbTV Association has published video recordings of all 20 conference sessions from the HbbTV Symposium and Awards 2025, offering the industry comprehensive insight into the key discussions and developments shaping connected television. The recordings are now available on the Association’s channel on YouTube.
March 20, 2026
News
Industry debates future of broadcasting at DVB World 2026
The DVB World 2026 conference on 17-18 March in Amsterdam centred on the transition from traditional broadcasting to IP-based delivery, with DVB Chair Remo Vogel (rbb/ARD), emphasising the importance of a managed migration that preserves an open ecosystem for devices and services.
March 17, 2026
Articles
Understanding HbbTV: A developer insight series
To help developers and industry professionals understand the scope and potential of the standard, the HbbTV Association has created a nine-part article series exploring every aspect of the technology: from its technical principles to its market impact and regulatory context.
March 13, 2026
Blog
Unifying the fragmented CTV opportunity with HbbTV
Vincent Grivet, Chair of the HbbTV Association, outlined how open standards can help unify the fragmented connected TV ecosystem at the Connected TV World Summit 2026. With more than 100 million HbbTV-enabled homes in Europe, the technology enables scalable addressable advertising while giving broadcasters greater control over services, data and monetisation.
March 5, 2026
Blog
DTG Plugfest 2026: Turning standards into working television
Engineers from 32 companies gathered in London for the 2026 DTG Plugfest to test interoperability across connected TV technologies including HbbTV, DVB-I, DASH and HDMI. Over several days of collaborative testing, participants worked together to ensure that industry standards translate into reliable, real-world television services before reaching viewers’ homes.
March 2, 2026
News
HbbTV Association publishes HbbTV 2.0.5 core specification
The HbbTV Association has published version 2.0.5 of its core specification, marking a major step in the evolution of the HbbTV standard. It formally integrates DRM support into the HbbTV specification amongst other enhancements.
February 16, 2026
News
Webinar announcement: Audience measurement and analytics with HbbTV
Audience measurement and analysis via HbbTV is gaining momentum as broadcasters, advertisers and measurement bodies seek more accurate, precise and real-time insights across linear TV and streaming. Our upcoming webinar explores how HbbTV data is helping to transform established ratings systems and unlock deeper audience intelligence.
February 13, 2026
Blog
What advertisers want from streaming TV and how HbbTV delivers
Advertisers prioritise quality, reach, interactivity and measurable outcomes in streaming TV. HbbTV addressable advertising delivers all four, combining premium broadcast environments with personalised ads at scale. Reaching over 100 million European households, it offers unified cross-brand deployment, advanced targeting and programmatic-ready inventory across linear, VOD and FAST services.
February 5, 2026
News
OSN delivers a direct-to-TV pay-TV experience using HbbTV OpApp on Samsung smart TVs
OSN has launched a direct-to-TV pay-TV service on Samsung Smart TVs using the HbbTV Operator Application standard. The deployment demonstrates how OpApps can deliver secure, hybrid live and on-demand services, replacing the traditional set-top box experience with a fully integrated TV solution.
January 10, 2026
Articles
1. What makes HbbTV unique: A service-oriented approach to TV
HbbTV isn’t just another broadcast standard — it’s a service-oriented framework that bridges broadcast and broadband. Discover how HbbTV applications work, what makes them unique, and why they’re the foundation for today’s interactive television experiences.
January 9, 2026
Articles
2. Why broadcasters choose HbbTV: Market opportunities and competitive advantages
HbbTV gives broadcasters a unique way to connect directly with their audiences, free from platform gatekeepers. Discover how HbbTV enables new business models, data control, and viewer experiences that compete effectively with global streaming apps.