News & Blog Articles
March 17, 2026
Understanding HbbTV: A developer insight series
To help developers and industry professionals understand the scope and potential of the standard, the HbbTV Association has created a nine-part article series exploring every aspect of the technology: from its technical principles to its market impact and regulatory context.
READ MOREMarch 10, 2026
9. Supporting a fair and transparent hybrid TV ecosystem
As hybrid television becomes the norm, ensuring that innovation aligns with fairness, transparency, and media regulation is more important than ever. The HbbTV standard
March 3, 2026
8. HbbTV in action: Best practice case studies from across Europe
From restart TV and IP-only platforms to audience measurement, advertising, and accessibility, broadcasters across Europe are using HbbTV in innovative ways. This article highlights real-world deployments that demonstrate the maturity and versatility of the standard.
February 24, 2026
7. Ensuring quality and compliance in HbbTV deployments
Reliable HbbTV services depend on consistent device behaviour and strong interoperability. This article explores the HbbTV test suite, reference applications, plugfests, and developer resources that ensure quality and compliance across devices and markets.
February 17, 2026
6. The technical advantages of HbbTV on DTT and beyond
HbbTV brings modern web technologies to broadcast television, enabling hybrid delivery, low-latency interactivity, and seamless operation across DTT, satellite, cable, and IP networks. This article explains the technical strengths that make HbbTV future-proof.
February 10, 2026
5. Business models for HbbTV services
HbbTV supports a wide range of business models, from free-to-air and ad-funded services to freemium, subscription, and transactional offerings. This article explains how broadcasters can evolve monetisation strategies using a single, open HbbTV framework.
January 27, 2026
4. Beyond streaming: The range of services HbbTV enables
HbbTV is about much more than on-demand video. From accessibility tools and interactive features to audience measurement and targeted advertising, discover the wide range of services broadcasters and developers can build with HbbTV.
January 20, 2026
3. The future of HbbTV: DRM integration and support for prominence
The upcoming HbbTV 2.0.5 release brings native DRM integration and stronger alignment with DVB-I — helping broadcasters deliver premium content securely and support the EU’s “prominence” objectives for public-interest services.