Mivi

Added on May 21, 2026

The brand name comes from the founders' names: Midhula Devabhaktuni and Viswanadh Kandula, a married couple who started Mivi in Hyderabad in 2016. The founding thesis was specific and has never changed: India's consumers love bass, live in dusty conditions, and deserve audio products designed for how they actually use them, not products designed for Western markets and shipped here.

What separates Mivi from every brand in its category is manufacturing. While boAt, Noise, and Fire-Boltt all source hardware from China and sell under Indian branding, Mivi became India's first audio brand to set up a complete domestic manufacturing facility. Every earbud, speaker, and soundbar is designed and made in India. This is not marketing language, the company built its own plant in Telangana, received state government recognition, and has invested in genuine R&D capability. The result is a product range that includes earbuds, speakers, soundbars and smartwatches that carries an unusually high contribution margin for the category and is not exposed to import cost swings.

Mivi is bootstrapped and profitable. In an industry where funded rivals burn cash on celebrity endorsements, Mivi's founders have consistently chosen engineering over spectacle. That discipline is worth noting.

Best for: Buyers who want Indian-made audio products and are willing to trade brand noise for build quality that's actually built here.

— D2C Bazaar

About this brand— in their own words

Mivi is India's first tech brand with a 100% audio products manufacturer. Our current portfolio is Earbuds, Speakers, Soundbars, and Smartwatch.