For Founders
For Founders
Your brand deserves to be discovered.
D2C Bazaar puts India's best direct-to-consumer brands in front of shoppers who are actively looking. Every listing is reviewed. Every brand is here for a reason.
Get Listed →Already on D2C Bazaar? Claim your page free. New here? Apply to be listed.
How It Works
From application to verified in 4 steps
Your brand may already be on D2C Bazaar. Claim your page and take control — or apply to be added.
1
Apply or claim
Already on D2C Bazaar? Claim your page directly from your brand listing. If you’re not listed yet, submit an application — we review every one manually.
2
We review
Our team looks at your brand, your product, your storefront, and your founder story. No algorithms, no auto-approvals. We get back to you within 5 business days.
3
Get verified
Approved brands get a Verified badge. Edit your listing, add your offer code, upload images, and tell your story your way.
4
Grow your reach
Keep your listing active. Upgrade to Spotlight or Elevate when you’re ready for more visibility and amplification.
Our Standard
What it takes to be on D2C Bazaar
We review every brand holistically — no single checkbox decides. Here’s what we look at.
India-founded
Founded in India, building for Indian consumers. We are a platform for homegrown brands.
Direct-to-consumer
You sell direct — own website, app, Instagram Shop, or social commerce. Marketplace-only brands don’t qualify.
Clear brand identity
A distinct name, considered aesthetic, and a reason to exist beyond just selling a product. You feel like a brand, not a SKU list.
A founder with a point of view
Someone built this intentionally. We look for conviction — a clear reason why this brand exists, from the people behind it.
Active presence
Your brand is alive — you’re posting, engaging, and operating. We don’t list dormant brands and we remove ones that go quiet.
Products worth discovering
Shoppers come here to find something they didn’t know existed. Your product should reward their curiosity.
Brands we do not list
- Brands that sell exclusively via WhatsApp with no public storefront (website, Instagram Shop, or similar)
- Resellers and distributors of other manufacturers’ products without meaningful value addition — you must make or brand what you sell
- Brands that are not Indian-founded or India-first in market focus
Why Claim
Take control of your brand page
Unclaimed listings are placeholders. Claiming turns your page into a marketing asset you own.
❌ Unclaimed listing
- Generic description, not written by you
- No verified badge — shoppers can’t trust it
- No offer code for shoppers
- No founder story or brand values shown
- No control over images or content
- Lower placement in search & category pages
✅ Claimed & Verified
- Your description, your voice
- Verified badge — instant trust signal for shoppers
- Exclusive offer code for D2C Bazaar shoppers
- Founder story, photos, and brand values
- Full control of images and product listing
- Better placement in category search
Plans & Pricing
Start free. Grow with us.
Claiming is always free. Upgrade when you’re ready to amplify your reach.
Verified
Free
- ✓ Claim & control your listing
- ✓ Verified badge on your page & listing
- ✓ Full brand page — products, images, offer codes
- ✓ Brand story & social links
- ✓ Shopper reviews
Most Popular
Spotlight
₹999/mo
- ✓ Everything in Verified
- ✓ Spotlight badge on your page & listing
- ✓ Priority placement in search & category pages
- ✓ 1× social media shoutout per month
- ✓ Monthly newsletter mention
Elevate
₹2,499/mo
- ✓ Everything in Spotlight
- ✓ Elevate badge on your listing
- ✓ Priority placement in the homepage Product Discovery grid
- ✓ Co-branded blog post + social feature
- ✓ Dedicated founder story feature
- ✓ Quarterly performance review call
- ✓ Priority support
- ✓ Early access to new features
🔒 Payments secured via Razorpay. Cancel anytime, no lock-in.
FAQ
Questions we get asked
My brand is already listed. How do I claim it? +
Find your brand on D2C Bazaar and click “Is this your brand? Claim it” on your listing page. Fill in the claim form with your brand email — we verify domain ownership and get back to you within 48 hours.
My brand isn’t listed yet. How do I apply? +
Use the Apply to List Your Brand form. We review all applications manually — no auto-approvals. If your brand meets our criteria, we’ll reach out within 5 business days to onboard you.
Is claiming really free? Forever? +
Yes. Claiming and the Verified tier are always free. Spotlight and Elevate are paid plans for brands that want amplification — but owning your listing and the Verified badge cost nothing, ever.
What does “priority homepage placement” mean for Elevate? +
The D2C Bazaar homepage has a Product Discovery grid where shoppers browse products. If you’re on Elevate, your products always appear at the top of that grid, before products from Verified and Spotlight brands. It’s the first thing shoppers see when they land on the homepage.
What happens if my brand doesn’t pass curation? +
We’ll let you know and tell you why. Most rejections are because a brand doesn’t yet have a strong enough direct-to-consumer presence or a clear brand identity. You can reapply in 3 months.
What if my brand goes inactive — will it be removed? +
We track whether listed brands remain active on social media and their own channels. Brands that have been inactive for 90+ days are removed from browse and search results (but your page URL stays live). We’ll notify you before this happens so you can update your listing and stay in.
Can I cancel a paid plan anytime? +
Yes — monthly plans can be cancelled anytime with no penalty. No lock-ins, no hidden fees. Your listing remains on the Verified (free) tier after cancellation.
Ready to own your brand page?
Join the brands already building their presence on D2C Bazaar.