Describes how JCDecaux, the second largest global outdoor advertising company, a world leader in street furniture advertising environment was in a rapid consolidation. Explains why. During the late 1990s, JCDecaux diversified its activities in outdoor advertising billboards and transport in response to competitors’ attacks Places students in the position of Jean-Francois Decaux and his brother Jean-Charles Decaux, the sons of the founder and JC Decaux, co-CEO, the end of 2004, … Read more »
Describes how JCDecaux, the second largest global outdoor advertising company, a world leader in street furniture advertising environment was in a rapid consolidation. Explains why. During the late 1990s, JCDecaux diversified its activities in outdoor advertising billboards and transport in response to competitors’ attacks Places students in the position of Jean-Francois Decaux and his brother Jean-Charles Decaux, the sons of the founder and JC Decaux, Co-CEOs, who, in late 2004 looking for ways to further the success of the 73% family.
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John R. Wells,
Monika Stachowiak,
Vincent Dessain
Source: Harvard Business School
32 pages.
Publication Date: Feb 10,, 2005. Prod #: 705458-PDF-ENG
JCDecaux HBR case solution
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