Google Advertising

In mid-2006, Google is the number one search engine in America with 99% of its sales, which. From its simple, text-only advertising It is on the way, bringing in about $ 9500000000 in advertising revenue in 2006, the fourth place it among American media companies in total ad sales, would before giants such as NBC Universal and Time Warner. However, it has also begun to find new ways to expand their online advertising model, exploring, experimenting with more elaborate forms of advertising … Read more »

In mid-2006, Google is the number one search engine in America with 99% of its sales, which. From its simple, text-only advertising It is on the way, bringing in about $ 9500000000 in advertising revenue in 2006, the fourth place it among American media companies in total ad sales, would before giants such as NBC Universal and Time Warner. However, it has also begun to find new ways to expand their online advertising model, experimenting with more complicated forms of advertising (with graphics, animation and video) to explore. Google has also begun exploring the radio / TV advertising. Each of these forays raises a number of important questions for Google, among other things, whether it is possible to reconcile these advertising formats with its current business philosophy.
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Youngme moon,
David Chen
Source: Harvard Business School
15 pages.
Publication Date: Oct 30, 2006. Prod #: 507038-PDF-ENG
Google Advertising HBR case solution