Aardvark is a social search service online, the user, to ask questions and receive answers from other users in their extended social network allows. The case examines the process of designing Aardvark founder and develop their product on intensive customer feedback used.
Aardvark is a social search service online, the user, to ask questions and receive answers from other users in their extended social network allows. The case examines the process of designing Aardvark founder and develop their product, used on intensive customer feedback.
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from
Thomas R. Eisenmann,
Alison Berkley Wagon field
Lauren Barley
Source: Harvard Business School
19 pages.
Release Date: 31, January 2011. Prod #: 811064-PDF-ENG
Aardvark HBR case solution
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