THE STORY
Lift-Spares is a Sweden-based industrial supplier launched in 2025 to serve elevator and escalator maintenance companies across Europe. Instead of splitting operations into separate B2B and B2C stores, the company chose one Shopify storefront that could adapt based on customer segmentation.
By structuring wholesale access, purchasing rules, and visibility controls with BSS B2B Suite, Lift-Spares began scaling wholesale business with confidence.
“This has allowed me to turn a limited Shopify Basic store into a fully functional B2B wholesale platform, while still keeping the B2C customers. That’s no easy task.” – shared Salah, CEO of Lift-Spares
THE CHALLENGE
Implementing a proper wholesale process
Industrial spare parts belong to a category where purchases rarely happen casually. Maintenance contractors order under service contracts, often in bulk, repeatedly, and usually under pre-negotiated commercial terms. Orders must match agreed pricing, tax treatment, and invoicing requirements, or buyers revert to email and phone.
Three risks stood out:
- Large maintenance firms ordering dozens of SKUs needed confidence that pricing matched framework agreements
- Cross-border European trade required tax-exempt handling without manual checks
- Public search visibility could not expose negotiated wholesale pricing
USE CASE – 01
Structuring wholesale onboarding before first order
As wholesale demand grew, the team realized onboarding, not pricing, was limiting scale.
Trade customers needed accounts configured correctly from day one, yet essential details such as company role, service scope, and eligibility were collected only after signup through email follow-ups, slowing activation and driving buyers back to manual ordering.
To remove this friction, the team redesigned wholesale registration so qualification happened at entry, capturing required business information upfront and routing approvals through a consistent, automated flow.
Wholesale registration form that allows VAT validation field
Internally, the team can now spend less time double-checking paperwork and far more time nurturing customer relationships.
USE CASE – 02
Separating B2B and B2C products and pricing
Before adopting BSS B2B Solution, Lift-Spares had no native way to apply wholesale pricing rules inside its Shopify store. Shopify Basic supports only one public price per product, which meant negotiated rates and bulk discounts had to be handled manually after orders were placed. This approach slowed down wholesale transactions and increased the risk of pricing errors, especially as order volume grew.
BSS B2B Solution became the foundation for introducing proper B2B pricing, but pricing alone was not enough. Wholesale and retail customers were using the same storefront, and exposing trade pricing to public visitors would have created confusion and margin risk. To solve this, the team structured pricing and product visibility around customer login, ensuring only approved wholesale accounts could access B2B price lists.
By separating B2B and B2C pricing logic within one storefront, the business replaced manual price adjustments with a controlled, repeatable system that could scale alongside wholesale demand.
USE CASE – 03
Protecting pricing integrity in Google search engine
Exposing wholesale pricing publicly would have undermined negotiated terms and confused non-trade buyers. Lift-Spares can implement logged-in access, but someone with bad intent can still play a trick: check prices on Google search.
By using BSS B2B Lock, Lift-Spares completely restricted price visibility to authenticated wholesale accounts while keeping the product catalog accessible for discovery:
THE IMPACT
How BSS B2B Suite continues to help Lift-Spares scale
“Impressed me most was the support team, especially Jonas, who went above and beyond to help with setup and customization. Beyond that, quick to set up, and refreshingly stable with no bugs in my experience.” – Salah concluded.
BSS B2B Suite changed how Lift-Spares operates their wholesale channel at a fundamental level. Instead of reacting to each order or onboarding request, the team can focus on expanding trade relationships and improving buyer experience. The impact shows up not only in smoother operations, but in how confidently the business approaches wholesale growth.
What changed in practice:
- Faster onboarding: Trade accounts move from registration to first order without prolonged email back-and-forth
- Reduced manual work: Sales and finance teams spend less time correcting orders or emailing confirmations.
- More secure business: Wholesale terms stay private while public storefront continues to support discovery
- Scalable growth: Wholesale revenue grows without adding operational complexity or additional storefronts.
