Brand guidance that’s affordable & enjoyable
Our fast, fun, expert-guided process helps you create a brand that reflects your unique business. Feel confident about recommendations that come from award-winning designers and writers.
Express
Branding Compass Express helps you build a one-page brand kit that’s perfect for using in Canva or other creative tools.
$15
Annual fee for unlimited edits and brand style guides.
What you get
One-page brand style guide
What to expect
A fast, interactive process that will help you quickly discover the best fonts, colors and tone of voice for your brand.
You’ll be able to stop, save your work and return later.
Brand traits
Defining your top 3 brand traits.
Font recommendations
Interactive font recommendations and 8 type styles ready to use in Canva or other platforms.
Colors
Interactive color recommendations, and a four-color palette.
Words & Messaging
List of the best words to use and words to avoid to attract your ideal client.
500 character tone of voice guidance that can be used in a Canva brand kit or to guide your writing and speaking.
Other guidance
Examples of brands similar to yours.
Pro
Branding Compass Pro gives you expert guidance and recommendations on all the fundamentals for building your brand .
$49
Annual fee for unlimited edits and report generations.
What you get
15+ page report
What to expect
An in-depth, self-reflective process. Begin getting recommendations in minutes, and it may take you several hours to complete the entire process.
You’ll be able to stop, save your work and return later.
Continue to get updated guidance and recommendations as your business changes.
Brand traits
Defining your top 3 brand traits.
Font recommendations
5 recommended fonts and guidance on how to use typography to build your brand.
Colors
12+ color palette recommendations and guidance on how to use color to build your brand.
Words & Messaging
List of the best words to use and words to avoid to attract your ideal client.
Help writing a website headline or value proposition.
Recommendations on the best messages.
Visuals
Visual inspiration board.
Ideal Client Profile
2 visual Ideal Customer Profiles
Other guidance
Expert advice, education and tips on branding, marketing, design and writing.
Guidance on next steps to build your brand.
Advice on naming your company.
Examples of brands similar to yours.
Competitor review
Review of 6 competitors’ websites
You’ll learn about…
Colors, fonts and visuals
Words and messaging
Competition and differentiation
“Not everyone can afford to spend thousands of dollars, and you have created the perfect solution here. I love that you start with the workbook so that the brand identity really becomes well defined.”
FAQs about Branding Compass
How customized is the advice in Branding Compass?
Every report and style guide is different. You’ll get visual and messaging recommendations that are customized to your unique business. While the process is automated, it’s based off the experience of branding experts and award-winning designers.
Does Branding Compass include a logo?
No, Branding Compass does not offer logo design. The recommendations will be a great guide if you work with a logo designer. If you’d like an estimate on a logo, the designers at Visible Logic, the award-winning branding firm behind Branding Compass can help. Contact Visible Logic.
Is Branding Compass AI generated?
Branding Compass was developed based on real advice from real humans with decades of experience. Our Express version does use AI to offer a more interactive experience. And, your Branding Compass report includes guidance on how to use tools like ChatGPT to create on-brand copy for your website, social posts, etc.
My business has changed, can I make edits and get new recommendations?
Yes, you may return to your online account, make edits and generate new reports and style guides.
My team or co-founder wants to use this tool together, how does that work?
We recommend using the Pro version and have each team member go through the process individually. This allows for all voices to be heard equally. Then, compare your results.
Do you offer refunds?
No, we do not.
