Frequently Asked Questions
Branding Compass provides insights and recommendations on the best colors, fonts, visuals and words to use in your branding and marketing. Branding Compass is an innovative online tool that helps create or improve your branding to better reflect your services or products using automation and replicating the process branding experts use.
Branding Compass is useful for many different types of people, including startup founders, solopreneurs, self-employed business owners, entrepreneurs, small businesses and any other business that needs help improving their branding and promoting their product or service. It can be used by nearly any type of small business.
Branding Compass will help you think about your business in new, eye-opening ways.
After answering questions about your business, you’ll receive personalized recommendations on how to build your brand. You’ll get personalized recommendations on colors and fonts. You’ll also learn about the best words to use, or avoid in your marketing as well as which messsages are best to attract your ideal client.
Branding Compass Pro will also guide you in writing a Unique Value Proposition or headline for your website and create a highly visual Ideal Client Profile.
Unlike popular logo and website builders or contest sites, Branding Compass is able to deeply understand your business and help you build a brand that reflects its unique characteristics. It also provides you with branding elements that most other sites don’t — like colors, fonts, and recommendations on words and messaging.
Compared to hiring a branding firm, Branding Compass is much more efficient and affordable. Working with a branding firm will likely costs thousands of dollars and take months to get a logo and branding guidelines. And, because Branding Compass was built by the owner of an award-winning branding firm, you’ll be following the same process and approach the professionals use.
Most business owners complete the Branding Compass online questions in less than an hour. You can begin getting visual recommendations within minutes.
Your work is automatically saved as you go.
Yes! It is an annual license with unlimited access. Change your answers and receive updated recommendations.
What’s included with my Branding Compass Pro report?
Your report will be about 10-20 pages. It will include:
- customized advice on design, writing, marketing and branding
- educational information about branding
- a personalized explanation of your key brand traits
- examples of other brands that share these key traits
- color, typography and design recommendations
- our Brand Alignment chart that shows you which words are the best to use and which words you should avoid.
- a review of your competitors so you can easily see how to differentiate from them.
- a highly visual ideal customer profile.
- advice on writing and speaking in a way that showcases what’s unique about your product or service
- checklists packed with actionable next steps to get your branding going
What’s included with Branding Compass Express?
Our interactive online platform will give you:
- a personalized explanation of your key brand traits
- examples of other brands that share these key traits
- color, typography recommendations
- our Brand Alignment chart that shows you which words are the best to use and which words you should avoid.
- advice on what messages will be most appealing to your ideal client.
Your completed Brand Style Guide will be a one-page PDF formatted to be used easily in Canva or other creative tools. Your guide includes:
- 8 complementary type styles
- a 4-color palette of primary, secondary, background and accent colors
- a 50-word tone of voice summary to guide you as you write or speak about your brand
