If a Homeowner Googled
You Right Now, Would
They Call You?
Every week, homeowners in your area search for exactly what you do. They call whoever looks most legit. If that's not you, those jobs are gone before you even knew they existed.
No contracts. No pressure. Just a straight conversation.
If you don't have a website, the answer is no and that's jobs walking to someone else.
If it's not obvious how to call or book, they're gone in 3 seconds.
Homeowners decide in seconds. First impressions are everything.
Custom-built · Live in 3–4 weeks · You own it forever.
3-4
weeks to launch
100%
satisfaction rate
Word Press
you own it forever
The Real Problem
When a homeowner searches for HVAC repair at 8pm on a Friday, they call whoever looks most legit in 30 seconds.
Not the best company. The best-looking website.
If that’s not you, that job is gone before you even knew it existed.
That changes when you have a site that's actually built to work.
The Real Problem
Six outcomes every site we build is designed to deliver, written in the language of jobs, calls, and money.
01
Right now, homeowners in your area are searching for exactly what you do. If your site doesn't show up or looks sketchy when it does, they call someone else. We make sure that someone is you.
02
Customers Google you before they call you. If what they find looks outdated or unprofessional, you've already lost the job even if your price was better. A site that looks sharp and loads fast changes that instantly.
03
Your work is solid. Your reputation is real. But if your website looks like it was built in 2012, homeowners don't know that. We build something that matches the business you've actually built.
04
Your number is front and center. Your services are clear. There's no confusion about what you do or how to reach you. The people who land on your site know exactly what to do next.
05
Search is changing fast. Homeowners are asking AI for recommendations. Most contractors have zero shot at showing up. We build your site so you do.
06
Not 3 months. Not "we'll get to it." Three to four weeks from our first call to your site being live and working.
How It Works
You're not going to be stuck filling out forms, writing copy, or chasing someone down for updates. That's our job. Here's all we need from you:
01
Your only real job
Tell us about your business, your customers, and what makes you the better call in your area. That's it. We take it from there.
02
Minimal lift
You'll see the site as it comes together. If something's off, you tell us. We fix it. No back-and-forth for weeks.
03
You say the word
We handle the testing, speed optimization, and tracking setup. You say go. We launch. Done.
Your Competitors Are Getting While you're out running jobs, we're building something that brings more of them in.
Quick Answers
It depends on the scope of the project, and we'll never throw a number at you before we understand your business. That's what the strategy call is for. We'll walk through exactly what you need, what's included, and what the investment looks like, no surprises, no hidden fees.
Ready?
Call us right now. Ask for Tim.
Custom-built on WordPress. Live in 3–4 weeks. Built to rank and built to last.
Visitor Insights: New vs Returning and Device Breakdown
– New vs Returning Visitors:
– New Visitors: 1.7K (10.02% increase)
– Returning Visitors: 179 (4.03% increase)
– Device Breakdown (This Month):
– Desktop: 1,052 visitors (40.27% increase), 4 min 27 sec avg engagement time
– Mobile: 652 visitors, 46 sec avg engagement time
– Tablet: 33 visitors, 46 sec avg engagement time
Key Takeaways:
– Majority of traffic comes from desktop users, with strong engagement time.
– Mobile traffic is significant but has lower engagement rates.
Client Overview:
Objectives
Results
Ads Sample
Key Achievements:
Conclusion:
The Google Ads campaign for Paschall Plumbing Heating Cooling delivered exceptional results, driving a consistent stream of leads at a reduced cost per acquisition. With a well-crafted strategy focused on high-intent keywords, optimized ad creatives, and a data-driven approach, we successfully met the client’s objectives.
Introduction
This case study evaluates the performance of a landscaping services marketing campaign over 60 days, focusing on various digital advertising strategies employed to achieve cost-effective customer acquisition. The client aimed for a cost per acquisition (CPA) of $100 or less, targeting states including Florida, Michigan, New Hampshire, Ohio, Rhode Island, Tennessee, Texas, and Vermont.
Client Objectives
Campaign Overview
The campaigns managed during this period included various targeted advertising strategies across different platforms:
Performance Summary of July and August 2024:
Auction Insights indicates our ads are doing better than our competitors.
Key Strategies for our Google Ads Success
Company Overview
Green Attics Heating and Cooling specializes in sustainable HVAC and insulation solutions for the Dallas-Fort Worth (DFW) area, focusing on energy-efficient comfort for both residential and commercial clients.
Campaign Objective
Green Attics launched a targeted Meta Ads campaign to promote its HVAC and insulation services in the DFW area. The primary objective was to generate quality leads for specific services, including duct cleaning, spray foam insulation, and attic blown insulation, while driving brand awareness and engagement within the local market. The campaign aimed to increase the company’s client base and educate homeowners on the benefits of energy-efficient solutions through a targeted and cost-effective digital marketing strategy.
Campaign Strategy & Execution
The Meta Ads campaign was structured around three core services:
1. Duct Cleaning
2. Spray Foam Insulation
3. Attic Blown Insulation
Each campaign was designed with a clear value proposition, highlighting Green Attics’ commitment to energy efficiency and comfort. The ads leveraged geo-targeting to focus on the northern DFW metroplex, ensuring they reached potential customers in key service areas.
Campaign Analysis & Insights
The campaigns demonstrated that targeted messaging for specific services effectively engages audiences interested in energy-efficient home improvements. The attic blown insulation campaign achieved the highest ROI, indicating that messaging around comfort and insulation is particularly resonant among DFW homeowners. The duct cleaning and spray foam insulation campaigns, while effective, suggested areas for optimization, particularly in cost per lead.
Key Results:
– Reach: 11,478
– Leads: 16
– Cost per Lead: $57.10
– Total Spend: $913.64
– Reach: 11,655
– Leads: 16
– Cost per Lead: $84.55
– Total Spend: $1,352.82
– Reach: 25,233
– Leads: 28
– Cost per Lead: $52.37
– Total Spend: $1,466.34
Key Takeaways:
– Attic blown insulation had the highest ROI, resonating well with homeowners.
– Campaigns generated high-quality leads and increased local brand visibility.
– Insights highlight optimization opportunities for duct cleaning and spray foam insulation campaigns.
Conclusion
Green Attics’ Meta Ads campaign effectively generated high-quality leads and boosted brand visibility in the DFW market. By strategically targeting local homeowners with relevant messaging, Green Attics strengthened its position as a go-to provider for energy-efficient HVAC and insulation solutions. With insights from this campaign, Green Attics is well-positioned to optimize future advertising efforts and continue its growth in the sustainable home solutions market.
Ad Samples:
Starting Point (July 2023):
– Authority Score: 12
– Organic Search Traffic: 900 visits/month
– Backlinks: 148 links from 52 domains
Results After SEO Implementation (August 2024):
– Authority Score: 22 (Nearly doubled)
– Organic Search Traffic: 3,900 visits/month (Over 4x growth)
– Backlinks: 1,900 links from 228 domains (Massive increase)
Takeaway:
– Strong improvements in traffic and visibility.
– A proven approach to help businesses attract more customers.
– Clear success in boosting their online presence.
Starting Point (September 2022):
– Authority Score: 10
– Organic Search Traffic: 1,200 visits/month
– Backlinks: 8,900 links from 389 domains
After SEO Efforts (June 2024):
– Authority Score: 27 (Nearly tripled)
– Organic Search Traffic: 9,400 visits/month (Nearly 8x growth)
– Backlinks: 10,000 links from 2,200 domains (Huge expansion)
Impact:
– Significant growth in traffic and authority.
– More visibility to attract customers.
– Clear results from targeted SEO strategies.
– Initial Status (September 2023):
– Authority Score: 10
– Organic Search Traffic: 789 visits/month
– Backlinks: 34 links from 11 domains
– Results After SEO Implementation (September 2024):
– Authority Score: 22 (More than doubled)
– Organic Search Traffic: 6,400+ visits/month (8x increase)
– Backlinks: 814 links from 311 domains (Significant growth)
What This Means for Their Business:
– Dramatic improvement in visibility online.
– More local traffic and customer engagement.
– Better online authority to rank higher in searches.
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