Your Phone Should Be Ringing. Let's Make That Happen.
Google Ads done right puts your business in front of people who are searching for exactly what you do — right now, in your city. Done wrong, it burns through your budget and leaves you with nothing to show for it.
We set up, manage, and optimize Google Ads campaigns for local service businesses that are serious about growth.
From your Google Ads campaign
Calls This Month
Calls This Month
Calls This Month
Calls This Month
The Problem
Search isn't just Google anymore. Homeowners and business owners are asking ChatGPT, Perplexity, Claude and voice assistants who to call. AEO (Answer Engine Optimization) is the work that gets you into those answers. Most contractors aren't even thinking about it yet. That's the opportunity.
Google Ads rewards active management. A set-it-and-forget-it campaign bleeds budget on the wrong searches.
If your ads showed up for searches outside your service area, or for jobs you don't take, you paid for clicks that could never convert.
Someone clicks, lands on a confusing homepage, and bounces. That click still cost you money.
Without regular reviews and bid adjustments, campaigns drift — and your cost per lead quietly climbs while nobody notices.
The good news: all of those problems are fixable. That is exactly what we fix.
The Problem
We don't hand you a login, wish you luck, and send you a monthly report full of metrics that don't mean anything. You get a managed campaign — built around your service area, your job types, and your budget — with someone watching it every week.
We build your campaigns from scratch — or audit and rebuild what you have. Keywords, ad copy, bidding strategy, location targeting, and call tracking all configured before a dollar is spent.
Your ads will say the right thing to the right person at the right moment. We write copy that speaks to emergency buyers, comparison shoppers, and everyone in between.
An ad is only as good as the page it sends traffic to. We review your landing page and flag anything that could be killing conversions — and tell you exactly what to fix.
We monitor your campaigns weekly. Bids get adjusted. Underperforming keywords get paused. New opportunities get tested. Your cost per lead improves over time, not just in month one.
You'll know exactly how many calls and leads came from your ads. No guessing. No vague impressions data. Real numbers tied to real results.
Every month we review what worked, what didn't, and what we're doing next. You're always in the loop without having to chase anyone down for answers.
Is This Right For You?
Not sure which side you fall on? That's what the strategy call is for. We'll tell you the truth.
Is This Right For You?
We understand HVAC seasonality, plumbing emergencies, and roofing weather cycles. Your industry is not a new account to us.
You own your ad account. You see the spend. You see the results. Full transparency is the baseline, not the upgrade.
If your budget is too low or your website is hurting conversions, we'll tell you that. We'd rather lose a sale than take money we can't earn.
Impressions and click-through rates are nice. Calls and booked jobs pay your bills. We optimize for outcomes, not for numbers that look good in a report.
If we build your website and run your ads, everything is aligned — your landing page, your ad copy, your call tracking. No silos. No crossed wires.
We work with businesses across Texas and beyond. You're not talking to an overseas team or a rep who has never been to your city.
Common Questions
(And the honest answers.)
FAQ
Straight answers to the questions we hear most.
Our management fee depends on the scope of your campaign. We require a minimum ad spend of $3,000 per month — below that threshold, campaigns don't generate enough data to optimize effectively. Management fees are discussed during your strategy call.
Most campaigns start generating calls within the first two to four weeks. The first 60 to 90 days are the learning and optimization period — campaigns improve as we gather data. You should not expect month one to look like month six.
Yes. Always. Your ad account is set up in your name and your ownership. If you ever decide to move on, you take your account, your data, and your campaign history with you. Nothing is held hostage.
We specialize in local service businesses — HVAC, plumbing, roofing, electrical, dental practices, med spas, law firms, and similar trades. Our focus is local search: businesses that serve a specific city or service area and need the phone to ring.
Google Ads puts you at the top of search results immediately — you pay per click. SEO builds your organic ranking over time — you earn traffic without paying per click. Both work best together. Ads generate leads now; SEO builds a long-term foundation.
We do not lock you into long-term contracts. We work month to month. Our goal is to earn your continued business by delivering results — not by trapping you in an agreement.
We spend about 20 minutes understanding your business, your service area, your current lead situation, and your goals. If Google Ads is a good fit, we'll explain what a campaign would look like. If it's not the right move, we'll tell you that too.
Common Questions
Book a free 20-minute strategy call. We'll look at your market, your competition, and your goals — and give you an honest picture of what a well-managed Google Ads campaign could produce.
Visitor Insights: New vs Returning and Device Breakdown
– New vs Returning Visitors:
– New Visitors: 1.7K (10.02% increase)
– Returning Visitors: 179 (4.03% increase)
– Device Breakdown (This Month):
– Desktop: 1,052 visitors (40.27% increase), 4 min 27 sec avg engagement time
– Mobile: 652 visitors, 46 sec avg engagement time
– Tablet: 33 visitors, 46 sec avg engagement time
Key Takeaways:
– Majority of traffic comes from desktop users, with strong engagement time.
– Mobile traffic is significant but has lower engagement rates.
Client Overview:
Objectives
Results
Ads Sample
Key Achievements:
Conclusion:
The Google Ads campaign for Paschall Plumbing Heating Cooling delivered exceptional results, driving a consistent stream of leads at a reduced cost per acquisition. With a well-crafted strategy focused on high-intent keywords, optimized ad creatives, and a data-driven approach, we successfully met the client’s objectives.
Introduction
This case study evaluates the performance of a landscaping services marketing campaign over 60 days, focusing on various digital advertising strategies employed to achieve cost-effective customer acquisition. The client aimed for a cost per acquisition (CPA) of $100 or less, targeting states including Florida, Michigan, New Hampshire, Ohio, Rhode Island, Tennessee, Texas, and Vermont.
Client Objectives
Campaign Overview
The campaigns managed during this period included various targeted advertising strategies across different platforms:
Performance Summary of July and August 2024:
Auction Insights indicates our ads are doing better than our competitors.
Key Strategies for our Google Ads Success
Company Overview
Green Attics Heating and Cooling specializes in sustainable HVAC and insulation solutions for the Dallas-Fort Worth (DFW) area, focusing on energy-efficient comfort for both residential and commercial clients.
Campaign Objective
Green Attics launched a targeted Meta Ads campaign to promote its HVAC and insulation services in the DFW area. The primary objective was to generate quality leads for specific services, including duct cleaning, spray foam insulation, and attic blown insulation, while driving brand awareness and engagement within the local market. The campaign aimed to increase the company’s client base and educate homeowners on the benefits of energy-efficient solutions through a targeted and cost-effective digital marketing strategy.
Campaign Strategy & Execution
The Meta Ads campaign was structured around three core services:
1. Duct Cleaning
2. Spray Foam Insulation
3. Attic Blown Insulation
Each campaign was designed with a clear value proposition, highlighting Green Attics’ commitment to energy efficiency and comfort. The ads leveraged geo-targeting to focus on the northern DFW metroplex, ensuring they reached potential customers in key service areas.
Campaign Analysis & Insights
The campaigns demonstrated that targeted messaging for specific services effectively engages audiences interested in energy-efficient home improvements. The attic blown insulation campaign achieved the highest ROI, indicating that messaging around comfort and insulation is particularly resonant among DFW homeowners. The duct cleaning and spray foam insulation campaigns, while effective, suggested areas for optimization, particularly in cost per lead.
Key Results:
– Reach: 11,478
– Leads: 16
– Cost per Lead: $57.10
– Total Spend: $913.64
– Reach: 11,655
– Leads: 16
– Cost per Lead: $84.55
– Total Spend: $1,352.82
– Reach: 25,233
– Leads: 28
– Cost per Lead: $52.37
– Total Spend: $1,466.34
Key Takeaways:
– Attic blown insulation had the highest ROI, resonating well with homeowners.
– Campaigns generated high-quality leads and increased local brand visibility.
– Insights highlight optimization opportunities for duct cleaning and spray foam insulation campaigns.
Conclusion
Green Attics’ Meta Ads campaign effectively generated high-quality leads and boosted brand visibility in the DFW market. By strategically targeting local homeowners with relevant messaging, Green Attics strengthened its position as a go-to provider for energy-efficient HVAC and insulation solutions. With insights from this campaign, Green Attics is well-positioned to optimize future advertising efforts and continue its growth in the sustainable home solutions market.
Ad Samples:
Starting Point (July 2023):
– Authority Score: 12
– Organic Search Traffic: 900 visits/month
– Backlinks: 148 links from 52 domains
Results After SEO Implementation (August 2024):
– Authority Score: 22 (Nearly doubled)
– Organic Search Traffic: 3,900 visits/month (Over 4x growth)
– Backlinks: 1,900 links from 228 domains (Massive increase)
Takeaway:
– Strong improvements in traffic and visibility.
– A proven approach to help businesses attract more customers.
– Clear success in boosting their online presence.
Starting Point (September 2022):
– Authority Score: 10
– Organic Search Traffic: 1,200 visits/month
– Backlinks: 8,900 links from 389 domains
After SEO Efforts (June 2024):
– Authority Score: 27 (Nearly tripled)
– Organic Search Traffic: 9,400 visits/month (Nearly 8x growth)
– Backlinks: 10,000 links from 2,200 domains (Huge expansion)
Impact:
– Significant growth in traffic and authority.
– More visibility to attract customers.
– Clear results from targeted SEO strategies.
– Initial Status (September 2023):
– Authority Score: 10
– Organic Search Traffic: 789 visits/month
– Backlinks: 34 links from 11 domains
– Results After SEO Implementation (September 2024):
– Authority Score: 22 (More than doubled)
– Organic Search Traffic: 6,400+ visits/month (8x increase)
– Backlinks: 814 links from 311 domains (Significant growth)
What This Means for Their Business:
– Dramatic improvement in visibility online.
– More local traffic and customer engagement.
– Better online authority to rank higher in searches.
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