While others race to automate admissions, the institutions that win will double down on human connection—powered by AI.

The admissions process is the heartbeat of every higher education institution. It dictates enrollment numbers, impacts institutional revenue, and directly influences the student experience.

Higher education is a dynamic industry marked by rapid changes, fierce competition, and the constant pursuit of increased enrollment growth. Central to this mission is the admissions team, a dedicated group responsible for attracting, engaging, and onboarding prospective students.

The methods for reaching potential students are virtually limitless. However, with these opportunities come serious legal responsibilities—specifically in the realm of the Telephone Consumer Protection Act (TCPA) and related Do Not Call (DNC) regulations.

The significance of effective communication while building relationships between an institution and its future students cannot be overstated.

For most schools, as much as one-third of college-bound students do not make it

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