Trishla Ostwal (@trishlaostwal) / X

Trishla Ostwal

2,190 posts

Trishla Ostwal

@trishlaostwal

covering AI for @adweek • DM me off-the-record • Signal: @ trishla.07 (no pitches) • @ColumbiaJourn alum

New York, NY

adweek.com/contributor/tr…

Joined March 2019

Pinned
Trishla Ostwal
@trishlaostwal
Jun 9
@ROLEX wanted an India-only deal. @Bulgariofficial already had her for six years. Priyanka Chopra Jonas got both--globally--by making two phone calls simultaneously. My @Adweek Cannes cover story on how she's been rewriting the terms of every deal since she was 18
2.1K
Trishla Ostwal
@trishlaostwal
Mar 17, 2025
New: @perplexity_ai just dropped its first celeb ad starring Squid Game's Lee Jung-jae. The AI search startup takes a jab at @Google “Poogle”—with a cheeky line: “Don’t use glue” when Jung-jae asks how to make cheese stick to pizza. 💰 Mid-seven-figure buy
00:00
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Trishla Ostwal
@trishlaostwal
Mar 7, 2025
Exclusive: @perplexity_ai strikes an ad deal with The Daily Wire for The Ben Shapiro Show. Instead of a scripted ad, Shapiro will use Perplexity mid-show to fact-check claims and dive into cultural topics, reinforcing his mantra: facts over feelings.
Daily Wire Welcomes Perplexity to Advertise on The Ben Shapiro Show
From adweek.com
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Trishla Ostwal
@trishlaostwal
Oct 19, 2023
X's “verified” users, who now pay to have a blue check, pushed 74% of X’s most viral false Israel-Hamas war-related claims viewed by more than 100 million people globally in a week. "Another nail in the coffin for X," said advertisers. adweek.it/46TBsyD via @Adweek
Verified Accounts on X Spread 74% of War Misinformation
From adweek.com
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Trishla Ostwal
@trishlaostwal
Jun 5, 2025
EXCLUSIVE: Amazon is scooping millions in ad budgets once headed to The Trade Desk’s DSP. – One auto brand shifted ~$80M – 30% of some agencies’ clients moved 100% of spend – Sources cite 1% tech fees on PG deals, under 10% on others—below the 10–12% norm—as Amazon betters UI.
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Trishla Ostwal
@trishlaostwal
Mar 13, 2024
New: Google's genAI search has sent publishers scrambling to prepare for a significant disruption in organic search traffic, ranging from 20% to 60%, according to sources. This translates to a $2B annual ad revenue loss. adweek.it/3Vhi38m via @Adweek
Exclusive: Google's Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss
From adweek.com
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Trishla Ostwal
@trishlaostwal
Nov 23, 2022
📈Data: 50 of the top 100 advertisers have stopped advertising on Twitter. These brands have accounted for nearly $2 billion in spending on the platform since 2020, according to data shared by Media Matters. Cataloging the brands here 👇
Trishla Ostwal
@trishlaostwal
Aug 10, 2023
Hot off the press: The NYT just snuck in a new AI rule - no more scraping their content for machine learning. Or face penalties. To that, AI firms & several big publishers are in talks for licensing deals that go beyond just $$$ matters. adweek.it/44U01uF via @Adweek
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Trishla Ostwal
@trishlaostwal
Mar 6, 2022
I'm at the movies waiting for the ads to get done when I realize the guy sitting in the row ahead is reading one of my stories for @Adweek . . . Not me crying 🥺
Trishla Ostwal
@trishlaostwal
Feb 12, 2025
pls don’t send me PR pitches on Instagram guys wth 💀
2.9K
Trishla Ostwal
@trishlaostwal
Jun 3, 2024
gotta be the most facepalm triggering response to a media request (that too from a popular brand)
9.6K
Trishla Ostwal
@trishlaostwal
Nov 4, 2022
Scoop: Advertisers aren't satisfied with Musk after a private meeting with brands and agencies this week. Two brands have already pulled eight figures in spend after content moderation flubs. By @catherineperlo1, me, and @hiebertpaul. adweek.it/3Ebv7TP for @Adweek
Elon Musk Isn't Answering the Questions Brands Still Have
From adweek.com
Trishla Ostwal
@trishlaostwal
Nov 4, 2022
Scoop: New insights on what took place in the meeting with advertisers and Elon Musk. More soon. Stay tuned.
Trishla Ostwal
@trishlaostwal
Jun 21, 2023
Ya'll humble me
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