Catherine Perloff (@catherineperlo1) / X

Catherine Perloff

710 posts

Catherine Perloff

@catherineperlo1

Amazon reporter at The Information … [email protected]/catherineperloff.05 on signal

New York, NY

adweek.com/contributor/ca…

Joined June 2018

Catherine Perloff
@catherineperlo1
Oct 23, 2024
I’ll be joining The Information next month covering advertising, media and AI. I’ll be at Adweek until the end of next week, where I’ll very much miss working with amazing editors and colleagues. (Also, if we’ve chatted in the past 3 years, keep telling me all the ad ☕️)
Jessica Lessin
@Jessicalessin
Oct 22, 2024
Christmas came early! Couldn’t be more excited @KevKubernetes is returning to @theinformation!!! And we are welcoming @srimuppidi @catherineperlo1 as reporters. Beefing up on enterprise, AI, media and investing.
42K
Catherine Perloff
@catherineperlo1
Nov 15, 2021
Some news: today is my first day as the platforms reporter at @Adweek, where I’ll be covering the intersection of social media & advertising. Give me all the news at [email protected]
Catherine Perloff
@catherineperlo1
Nov 15, 2024
My first yarn for the Information — Google took an unprecedented step to fly out small publishers to its headquarters in Mountain View after recent updates to its search algorithm coincided with double digits dips in pubs’ traffic/revenue
theinformation.com
Google Hosts Website Creators as Search Complaints Grow
Any creator who relies on Google search to drive readers to their websites is used to changes in the search engine’s powerful algorithm. But some recent updates have been so disruptive that Google...
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Catherine Perloff
@catherineperlo1
Jan 23, 2022
"If this happened for any other business, customers would leave in droves," one source told me, who said Google's Project Bernanke -- details of which came to light last week in new unreacted parts of an AG anti-trust complaint -- hurt publishers, advertisers and other adtech cos
ADWEEK
@Adweek
Jan 21, 2022
Google allegedly used its control over the ad-tech stack to mislead advertisers and publishers about the prices in digital ad auctions. adweek.it/3nOC4l3
Catherine Perloff
@catherineperlo1
Jun 14, 2024
Scoop: The Trade Desk is threatening to demonetize Yahoo’s video inventory, accusing the publisher of misdeclaring its video as the more lucrative in-stream type. I promise it’s worth reading on a Friday afternoon ☕️☕️☕️
The Trade Desk Threatens to Demonetize Yahoo Video
From adweek.com
30K
Catherine Perloff
@catherineperlo1
Jul 24, 2023
Exclusive: Intuit is starting a media network. Advertisers will be able to target customers of the small business accounting software firm QuickBooks across the web. Another example of how anything can become an ad network
Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses
From adweek.com
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Catherine Perloff
@catherineperlo1
Aug 18, 2023
New: Buyers routinely asked YouTube to not run their ads on kids’ channels, but the ads ran their anyway, according to screenshots. This comes as YouTube is under fire for improperly tracking kids via a new @AdalyticsHQ report
YouTube Ad Buyers Unknowingly Targeted Kids
From adweek.com
5.2K
Catherine Perloff
@catherineperlo1
Jun 6, 2022
Scoop from @MarkStenberg3 and me: Yahoo and Amobee are removing Google Open Bidding as a path of supply, following the lead of other DSPs like the Trade Desk. Sources said the industry is turning away from Google’s header bidding alternative.
Yahoo and Amobee DSPs Remove Google Open Bidding
From adweek.com
Catherine Perloff
@catherineperlo1
Nov 22, 2024
Advertisers are distancing themselves from content moderation efforts amid right wing backlash. Dentsu pulled out of a brand safety conference when one of their initiatives landed in Republican crosshairs. Brands are spending less on brand safety tech
Advertisers Retreat From Social Media Policing
From theinformation.com
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Catherine Perloff
@catherineperlo1
Feb 13, 2024
Scoop: The Trade Desk has been quietly letting buyers test SP500+, a new solution which lets brands target across the 500 top publishers. Media buying has long been all about audience and data, and very little about the publisher.
Exclusive: The Trade Desk's Media-Quality Product, SP500+, Puts Publishers at the Center
From adweek.com
7.8K
Catherine Perloff
@catherineperlo1
Jul 26, 2022
A social media manager using the corporate account to criticize their employer used to be a nightmare scenario. Now it’s a marketing tactic. My deep dive on how irony & self-deprecation are flipping the script on social advertising for @Adweek
The Rogue Social Media Manager Is an Advertising Strategy
From adweek.com
Catherine Perloff
@catherineperlo1
Aug 6, 2024
Scoop: Netflix is lowering ad prices again as the steaming landscape becomes more competitive. We also have details of the streamer’s upcoming launch with The Trade Desk.
Netflix Is Lowering Ad Prices to Below $30
From adweek.com
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Catherine Perloff
@catherineperlo1
Jun 29, 2022
Data is incriminating, esp in a post-Roe world. Most ad-tech firms don't have policies restricting who they'll take as a client, sources said, opening access to potential bad actors. For @Adweek
adweek.com
Anyone Can Buy Ads. That Presents Risks in a Post-Roe World
Ad-tech firms don't always gatekeep who can access sensitive personal data.
Catherine Perloff
@catherineperlo1
Jun 12, 2024
Oracle is shutting down its ad business
Oracle Is Shutting Down Its Ad Business
From adweek.com
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