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SparkToro
@sparktoro
We're an audience research tool that helps you discover people's sources of influence: who+what they follow, visit, read, watch, & listen-to.
Seattle, WA
Joined October 2017
Posts
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    A 90-day B2B marketing roadmap, SEO advice, and a surprising way to improve content marketing... 7 tweets to move the needle on your marketing strategy:
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    When it comes to social media, the incentives for creators are clear: Make native content for our platform. Don’t you dare link out. Or we’ll crush your reach. 🧵
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    Tired: Trying to outrun your competition Wired: Co-marketing with brands with shared audiences Here's a marketing cheat sheet with 5 ideas you can steal...
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    A personalized PR pitch will always be better than a generic email blast. Here's 1 elegant way to do that:
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    Here's a marketing practice that some of the best marketers are already doing...
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    We just had our best-ever webinar attendance: 1,367 people. But we didn't get to answer all your marketing questions. Here they are. Thread: How to instantly upgrade your content marketing strategy.
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    You wrote an amazing thread or article. But the response? Crickets. Here are 3 reasons influential people aren't sharing your content — and what you can do to change that:
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    The 2024 Zero-Click Search Study is here. Highlights: • 59% of Google searches end without a click. • Almost 30% of clicks go to a Google-owned property. • Google is sending less traffic to the open web. Read more:
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    We're sorry* to say that the worst marketers start their content strategy with "SEO keywords." *We're not that sorry. 🙃 But please, hear out @randfish in this week's 5-Minute Whiteboard... sparktoro.com/blog/why-the-w…
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    Friends, we've got to have a serious talk. The way we’ve done marketing for the last 20 years is ending. Seriously...
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    I am Quote Tweeting this to be supportive to my colleague, Amanda, who is definitely not the one typing this. Follow me for more advice on Twitter and audience research.
    Brands trying to be like Wendy's is cringe. So, question: Can a brand's social media strategy just be absurd conversations with one's self? Answer: Um... sure?
    Screenshot of these tweets: https://twitter.com/amandanat/status/1484704159337123842?s=20&t=5v1sdBJgwCE18gl-agtsdw
    Screenshot of this tweet: https://twitter.com/amandanat/status/1466856139073617922?s=20&t=5v1sdBJgwCE18gl-agtsdw
    Screenshot of these tweets: https://twitter.com/randfish/status/1468671715081265158?s=20&t=5v1sdBJgwCE18gl-agtsdw
    Screenshot of SparkToro's Twitter following from January 2021 to January 2022. It shows a slow but steady increase in followers.
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    It's Friday and Rand Fishkin is talking about SEO again. 😎
    If you're not changing anything about how you do SEO following the Google Leak... You're not paying attention. I'm not even in search, and I'm changing a whole heap of tactics and strategy! New post & video on SparkToro with details.
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    Howdy friends! This'll be our first (& only) tweet for a while. - 2-min video on our upcoming tool: sparktoro.wistia.com/medias/fwfh8y6… - Get notified when we launch: sparktoro.com/product/ - Need help/have questions? Email [email protected] or tweet @randfish
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    Here's a simple framework to write a blog post that resonates...