Remarketing is NOT necessary on Facebook Ads in 2023! And... it may be holding you back from scaling effectively. Here's why and what I recommend you do instead. 👇🏼
I just had lunch with a new friend of mine who has her own e-commerce brand in the apparel space.
She had someone set up her FB ads, and per usual, it was set up as follows...
- 7dc 1dv🚩
- No exclusions🚩
- $25 daily budget (way too low)🚩
- Using interest audiences🚩
- No
ASC Revisited: Lessons from a Year of Running Advantage+ Shopping Campaigns 🧵5 Tips (Plus a special update):
1️⃣DABAs or Dynamic catalog ad creaives tend to dominate ad spend in ASCs. This includes both Insta Experiences / Collection Ads and DABA carousels. Consider launching
Today, I decided to wear my Star of David necklace for the first time in over a year because I felt silly being scared to wear it anymore. On my way to meet some friends, I got in an Uber with a guy named Moshe.
My Hebrew name is Moshe, so I told him, and he asked if I was
Pixel issues can ruin your ad account. 🧵
A new client had one of the worst pixel issues I've seen. Triple-firing purchase conversions and "okay" Event Match Quality😬
Here's exactly what NOT to do, and what you can do to fix it.
6 eye-opening insights I learned interviewing @andrewjfaris 🔐I asked him the difference between scaling $1 million vs. $50 million brands using Meta Ads... we dig into creative strategy, forecasting, bid strategy, and attribution. Here's what you need to know 👇🏼
1. $1 Million
Here are some interesting things I've learned scaling ad accounts utilizing Facebook's new Advantage+ Shopping Campaigns! 👇🏼
1. When using AS+ campaigns, FB actually suggests you put as many ads in one campaign as possible. A rep told us you can put in 150 ads per ad set! 🤯
I'm a Jew. I have many friends and family members in Israel right now. I want to speak about my personal experience of being Jewish and provide some education to my friends.
Jews represent 0.2% of the global population. That's 16 million of 8 billion people.
And yet, despite
Tired of Pixel problems ruining your ad account? Not anymore!
I met with @brett_fish, a Pixel/CAPI expert, and we talked about troubleshooting and mastering your setup in events manager.
I can't wait for y'all to check this one out. Hope it helps! 🙏🏻 Video link below! 🧵
Low-hanging fruit for BFCM:🎁
1. DABA frames/DABA with title cards. Slap on that offer.
2. What products drove the most first-order revenue last year? Put those in your ads. Consider bundling too (if that makes sense for you).
3. What creative styles/ad visuals performed
My client paid somewhere in the thousands for a high production video ad.💰They really wanted it to perform on FB, but it didn’t…
We outperformed it with iPhone-shot, static images + text. Why? The video was not fast or clear about what was being sold. It took 15+ seconds to
I have a client struggling with their Meta account. None of their creatives were performing. So, I spent 30 minutes... I got out my camera. I unboxed the product and moved the product around in my hands for 30 seconds.
Chopped up a few edits. Added music. Best performing ads in