Brett Fish 🐟 (@brett

Brett Fish 🐟

1,286 posts

Brett Fish 🐟

@brett_fish

Founder @TagHero_ | 🤝 Meta and TikTok Technical Partner | 🧑‍🧒‍🧒 Boy (x2) and dog dad

Portland, OR

Joined October 2008

Brett Fish 🐟
@brett_fish
Feb 3, 2025
LOTS of talk about the Meta Health & Wellness data restrictions being applied. And I've seen a lot of inaccurate info being shared. Time for me to finally chime in - here's the lowdown: You can check if you're categorized by going to Events Manager -> Settings, and "Manage
12K
Brett Fish 🐟
@brett_fish
Jun 8, 2023
Awesome Portland meetup with some Foxwelll Founders peeps. Thanks for sponsoring @andrewfoxwell - need to get you up here next time! :). @andrewghayes @Karanjassar @therealsahiba @markpereyra
1.9K
Brett Fish 🐟
@brett_fish
Feb 22, 2025
UPDATE on how the Meta Health & Wellness restrictions are playing out - now that most accounts that have been categorized have now had the restriction go into full effect! #1 - Ad Campaigns using those restricted events will continue to run, and we've had clients telling us
Brett Fish 🐟
@brett_fish
Feb 3, 2025
LOTS of talk about the Meta Health & Wellness data restrictions being applied. And I've seen a lot of inaccurate info being shared. Time for me to finally chime in - here's the lowdown: You can check if you're categorized by going to Events Manager -> Settings, and "Manage
9K
Brett Fish 🐟
@brett_fish
Jul 24, 2022
Awesome getting to spend time with some real ones yesterday. Thanks to @andrewfoxwell for hosting! @joelpadronn @Lukas2313 @brad_ploch @andrewfoxwell @ShaneCicero @courtfalexander @brad_ploch @zachmstuck @_RileyTrotter @oncloudklein
Brett Fish 🐟
@brett_fish
Feb 19, 2025
It's always an honor and humbling to have people you look to as elite thought leaders in the space see value in what you contribute. Appreciate @zachmstuck and his team, and the opportunity to work with them.
Zach Stuck
@zachmstuck
Feb 19, 2025
Something I would highly consider if your business relies heavily on Meta (almost every DTC brand)... Have a technical audit done of your entire tracking/pixel ecosystem. Every few months I get anxious about something being broken, so we pay @brett_fish and his team to QA
3.3K
Brett Fish 🐟
@brett_fish
Nov 10, 2023
Foxwell Founders at Brighton SEO (we’re bi-coastal this week with the NYC crew)
1.9K
Brett Fish 🐟
@brett_fish
Mar 10, 2025
MAN the "new" Google Ads conversion event setup is bad. So cumbersome. Why do I have to enter my site URL and have you scan it? Why do I have to choose a category first then name/setup the conversion? The old version wasn't great, but was better than this new approach.
1.4K
Brett Fish 🐟
@brett_fish
Nov 19, 2024
Just some Founders members at @heroconf !
2.6K
Brett Fish 🐟
@brett_fish
Mar 19, 2025
Hat tip to @AppLovin on the simplicity and "straightforwardness" of their technical/tracking setup. Always refreshing when a platform doesn't try to reinvent the wheel and customize everything, and taps into the common and existing infrastructure. There's been a lot of
2.2K
Brett Fish 🐟
@brett_fish
Mar 16, 2025
Woke up to a bunch of messages and pings on this 😴 From what we can tell this more a UI/system bug than an actual issue. Checked a dozen implementations, and confirmed eventIDs and deduplication are working as expected. Not to say performance wouldn’t be impacted - if the
Rok Hladnik
@rokhladnik
Mar 16, 2025
🚨META PIXEL AND CAPI ISSUES: Both Shopify and WooCom stores with native or custom CAPI integrations are facing Pixel Errors with events deduplication Performance IS affected
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Brett Fish 🐟
@brett_fish
Feb 28, 2025
Replying to @iamshackelford
@andrewfoxwell's Foxwell Founders group is stellar
438
Brett Fish 🐟
@brett_fish
Feb 21, 2025
Finally got that "TM"! It's a small win, but after the effort that went into it and months-on-months of waiting - I'll take it. And who doesn't like a shiny gold badge? Also - you know you're in quite a micro niche when the USPTO has to create a new business category for you
829
Brett Fish 🐟
@brett_fish
Mar 19, 2025
An often-overlooked, small setting in Meta Events Manager that we see NOT used right and can have a BIG impact on your data is the domain Allow/Block list in the Events Manager settings. We see a LOT of accounts we're auditing where they have blocked a lot of valid domains that
1.8K
Brett Fish 🐟
@brett_fish
Jun 13, 2023
VERY welcomed @tiktok_us ads update - the @Shopify app integration will now include Events API tracking (server tracking). Similar to the setup for the Facebook & Instagram app. Will be automatically updated end of June.
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