Riley Trotter
1,953 posts
CEO @ Homestead (acquired)
- My favorite emails start with "I googled (insert kw) last night" and I did not see my ad or I was on Facebook last night and did not see my ad #fbadschat #ppcchat
- Instagram Story only placements + Cost Caps = ๐ค
- Damn. This FB guru commenting on everyone's post really has it all figured out ๐
- What's working for us right now ๐ 1-3% LLAs (Mainly purchasers pulled from Klaviyo) Tight remarketing windows // Ex. 1-3 Day WCAs Only running ONE ad in prospecting campaigns ๐ธ๐
- Can promise you Homestead would not be where we are today without @Tim_Aton in our corner. The dude is an absolute wizard. Hopefully, this piece in @andrewfoxwell blog can help you make better decisions ๐ foxwelldigital.com/blog/2021/4/30โฆ
- My random thoughts ending 2019 in the world of digital marketing. In the early stages of my career, I bought into the โhustle 24/7โ mentality. I genuinely believed if I wasnโt working 12-14 hour days I wasnโt โwinningโ. (Thread)
- Iโm sure everyone has seen this already but damn this is special to me ๐ฅฒHomestead to the moon ๐
- I totally understand the struggle financially of running a SMB but please stop writing off social media advertising based off the results of your $100/month spend #fbadschat
- Today kicked my ass and I really, really did not want to workout tonight but I sucked it up and put in the work and it never ceases to amaze me how a solid workout can turn your entire mood and attitude around in the positive direction.
- Damn. A whole year scaling brands and building out the team at Homestead. Itโs been a WILD ride to get here and someday Iโll share the story but until then just know...Homestead is just getting warmed up ๐๐ค
- Facebook truly is a rollercoaster. 4 days at 3x consistently then the bottom drops overnight to a 0.74x ๐ค







