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Kaleigh Moore
@kaleighf
I help B2B SaaS get cited by LLMs | Grad student @Harvard. I write Context Window, a newsletter on AI search.
Austin, TX
Joined April 2009
Posts
  • Pinned
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    My friend @Shama joined @WisprFlow as their Applied AI Evangelist. She posted about how the product changed her workflow, and the CEO jumped into her comments and pitched her in person. Now she's flying to Cannes to host an interview series on their behalf. I want to talk
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    How writing makes you smarter: A Monday thread. 1. Writing is a neuron-pumping activity that challenges your brain to translate shapeless ideas into logical, syntax-conforming sentences. Itโ€™s mental gymnastics when you have to take a fuzzy concept and transform it into words.
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    Replying to @svershbow
    you have to show us
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    Who told these marketing teams that sending an email EVERY DAY was a good idea? Daily emails = fastest path to unsubscribes (at least to me!) RESPECT MY ๐Ÿ“จ
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    Behind every piece of bad content is an executive who asked for it.
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    Itโ€™s shocking to me how many companies throw money at content marketing with zero strategy behind itโ€”just some loose terms to target for SEO. You can get much better ROI if thereโ€™s a method to the madness. Some suggestions...
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    How to write a solid blog post in one hour. THREAD.
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    Less marketing. More storytelling. Would love to see brands put out more people-centric content in 2022 with less of a sales/educational/SEO focus. Put names and faces to the company. Tell us about what's hard. Tell us about big wins. Make us understand the day to day.
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    Content marketing is like a first date. If all you do is talk about yourself, there wonโ€™t be a second date.
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    Replying to @VancityReynolds
    Happy birthday, Mr. Lively
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    Does anyone else feel a super intense sense of urgency ALL THE TIME? I feel like it makes me really good at what I do, but it also makes me feel insane. It's like I'm going 100 MPH all day long.
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    Went to the library of all libraries yesterday and my writer brain went ๐Ÿคฏ
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    Your marketing team is only as good as your best writer.
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    Is a company that calls its team members "rockstars" a red flag? Because I feel like it usually is.