Had a call yesterday with a very well-known DTC brand that spends over $80M / year on ads here are 5 key takeaways:
Grant Cooper
617 posts
Grant Cooper
@heygrantcooper
- Yikes. Although these models aren't the best way to look at data they are still valuable for drilling down on specific campaigns and adgroups. Well...if you're using @CometlyApp you'll still be able to use these different models for analyzing data.
- Wooo! @ShopifyDevs @ShopifyPartners approved Cometly app! Accurate ad tracking coming soon to all Shopify stores! 🙂 @CometlyApp
- If you keep hitting a wall when trying to scale Facebook ads, it may or may not have something to do with your attribution/tracking 👀 😂 @CometlyApp
- 🚨 Meta is making a move. Are you paying attention? They’re pushing Reels hard right now. Short, vertical videos (yes, TikTok-style) are getting CPAs up to 30% lower than standard placements. We tested it this week — ✅ 15 seconds ✅ Big hook ✅ Strong offer It won. Big time.
00:00 - "I turned off all my bad ads, but my results got worse!" Congrats, you just killed the ads that were feeding the algorithm. Most people cut ads without understanding how Meta’s AI actually works.
- Just coached someone through this: 1. Find your top-performing ad set 2. Break down CPC, CTR, etc. 3. Use those numbers as your benchmark Now every new ad has a target to beat. Stop guessing. Start scaling.
00:00 - Replying to @Peter_Quadrelwe track billions in ad spend through Cometly and the biggest performance jumps often come below 8-figures. for example companies doing $1–5M/yr that start tracking first + last touch outside Meta/Google see 20-30% lower CAC within 60 days. The platform data lies (and
- If your offer needs a 60-minute webinar to explain… your offer sucks.
- Ad fatigue is a lie. Your copy sucks or your offer is weak. The algorithm didn’t "burn it out" — you did.
- SaaS founders obsess over features. Customers obsess over outcomes. Sell the outcome.
- 🔥 The BEST Facebook Ads in 2025 don’t look like ads… They look like content people actually want to watch. Forget polished commercials and slick voiceovers. What’s working now? ➡️ Shaky iPhone videos. ➡️ Real customer testimonials. ➡️ Quick, raw demos solving real problems.
00:00 - A 1% increase in retention is worth 10x more than a 1% increase in acquisition.
- Most SaaS churn isn’t a product problem. It’s an expectations problem. People leave when the result doesn’t match the promise.