Peter Quadrel (@Peter

Peter Quadrel

6,838 posts

Peter Quadrel

@Peter_Quadrel

Incremental New Customer Acquisition for Premium/Luxury & High AOV Brands Book a time: calendly.com/odylicmedia/30…

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odylicmedia.com

Joined September 2022

Pinned
Peter Quadrel
@Peter_Quadrel
Jun 13
Meta picks a winner within 72H and is right 67% of the time I went digging into how fast Meta actually decides which ad to back, and how often that early call sticks. A lot of ad accounts, millions in spend, hundreds of batches of ad launches analyzed. A launch is a batch of
44K
Peter Quadrel
@Peter_Quadrel
Oct 17, 2024
There's only two types of D2C brands: 1.) Aesthetic/Pleasure Based - Fashion - Home goods - Cosmetics - Some Food/Drink 2.) Solution Based - Skincare - Electronics - Automotive - Supplements If your brand falls under 1 you're a "I see it, I like it" brand. Your job is to
32K
Peter Quadrel
@Peter_Quadrel
Mar 8, 2025
D2C Distilled for 2025: • Product-market fit + TAM trumps everything. Even with sketchy websites, high demand wins. Finding PMF is the hardest challenge, but it's downhill from there. • 80/20 rule: Only 10-20% of products profitable on Meta, especially in fashion/CPG. Most
50K
Peter Quadrel
@Peter_Quadrel
Mar 8, 2025
Cancel triple whale cancel northbeam 3rd attribution is no longer needed. In platform click only and incrementality tests—all you need.
54K
Peter Quadrel
@Peter_Quadrel
Jul 23, 2025
Easiest way to add diversity and leverage the best net new reach placement in the ad account. Just AInimate your statics for stories/reels. (Sound on)
00:00
26K
Peter Quadrel
@Peter_Quadrel
Oct 31, 2025
Meta Just Released Creative Fatigue & Similarity Score (It's not great) How to Access: Ads Manager → Hamburger Menu → Analyze & Report → Ads Reporting → Account Insights tab (if it's not there, you don't have access yet) Default Metrics Reveal Meta's Priorities: - Reach
15K
Peter Quadrel
@Peter_Quadrel
Nov 6, 2025
Meta optimizes for entire customer journeys now. Not individual ad performance. Journey performance. Your ads get sequenced intentionally to build conversion paths. Meta decides the order based on what converts over the full journey. The mistake: Killing high-spend low-ROAS
51K
Peter Quadrel
@Peter_Quadrel
Nov 11, 2024
New D2C founders don't realize just how high their gross margin and AOV need to be for things to scale.
34K
Peter Quadrel
@Peter_Quadrel
Jul 29, 2025
Haus just dropped a report that's going to change how everyone thinks about Meta campaigns. 640 incrementality tests over 18 months. $14M in spend analyzed. The findings? Everything we've been told about Advantage+ Shopping campaigns is wrong. Here's what actually happened:
45K
Peter Quadrel
@Peter_Quadrel
Sep 27, 2025
One of the best (and easiest) uses of AI right now is getting an objective opinion of your ads sophistication/awareness level/funnel position. It really helps operationalize the creative process. And you can do this in bulk 50+ ads at a time. You'll find what you think is TOF
12K
Peter Quadrel
@Peter_Quadrel
Aug 19, 2025
All attribution is a scam. Yes, even incrementality testing. Pre-iOS 14: Everyone trusted platform attribution blindly. Meta said 8x ROAS, we believed it. iOS 14 hit: Suddenly realized "tracking" was mostly forecasted models with generous attribution windows. Triple Whale
37K
Peter Quadrel
@Peter_Quadrel
May 19, 2025
If you are under 8 figures and only running Meta + Google there is no reason to use third party attribution.
21K
Peter Quadrel
@Peter_Quadrel
Aug 14, 2025
You don't scale a brand by targeting everyone with your ads. You scale by targeting many niche market segments. Here's the framework that's actually driving profitable scale: → The Cascade Targeting System Most brands get targeting backwards. They optimize for reach
13K
Peter Quadrel
@Peter_Quadrel
Mar 14, 2025
Reddit product seeding is the most undervalued D2C hack right now. The exact process we use with premium D2C brands: 1. Find subreddits in your niche and sort by "Top - This Month" 2. Look for users who: - Post detailed reviews - Have 1yr+ account age - Engage regularly in
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