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Ali Schwanke
@alischwanke
Marketing is my super power // previous Founder at Simple Strat (exited 2025) // I love solving wicked hard problems.
Sunnyvale, CA
Joined February 2009
Posts
  • Pinned
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    What I do: marketing What I actually do: remind people that I know what I’m doing
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    Instead of being pitch slapped, now LinkedIn comes with threats. WTF is this.
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    Want to be more active on @LinkedIn but not sure what to post or say? Just finished creating a 30 day LinkedIn posting plan - simply reply to this tweet and I'll get it to you. ⬇️ Gives you prompts on what to post, examples, and a place to add your own ideas to execute 🔥
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    I really hate the “open to work” and “hiring” badge on LinkedIn. They seem so….desperate for all the wrong reasons. Tell me I’m wrong?
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    What I do: marketing What I actually do: talk people out of really bad ideas
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    Replying to @ZacGawn
    oh man. Missed that one
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    Sometimes I write down something I just did and cross it off. Yes, I’m one of those people. Anybody else?
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    Amateur marketer vs experienced marketer: Amateur: “It’s easy. Just do x and y.” Experienced: “It depends.”
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    Replying to @imcatnoone
    Right? I haven’t talked to anybody and haven’t heard of his company before. Maybe somebody follows my Yt channel or podcast? So weird and creepy
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    Replying to @Greenbaumly
    I usually blur stuff but in this case I felt that was too much work for an unwarranted threat
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    Hard truth: More than half of our jobs as marketers is uneducating executive non-marketers out of what they *think* they know about marketing. 🙈
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    Remember when instagram marketing meant making your grid look perfect? 🤪
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    5 stages of a client project: 1. “We have this need!! Urgent!!” 2. Waiting on details. 3. On hold. 4. Still waiting. 5. LAUNCHING TOMORROW - WE HAVE TO MOVE FAST!!!
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    What I do: marketing What I actually do: educate people about how chat GPT cannot be your entire marketing department