Every creative pro needs a portfolio website to showcase work, give context, and attract clients.
But after looking through hundreds of portfolios for @stellar_work, it’s become clear: Not all portfolios are created equal.
Here are my 15 “rules” for a killer portfolio site.
Aaron Rolston
3,303 posts
Your friendly neighborhood Framer developer.
- Replying to @alexwiduaI thought you were blurring your face at first, then realized that clicking was making the "smudges". Freaking brilliant dude.
- Genuinely don’t understand why people are so angry about this kind of output from a robot, it’s unbelievably cool. I would legit frame this.
- Website templates are the wild west rn. Blogger moms will build a *barely* customized Squarespace template and confidently charge $499 Then some guy will make a freaking masterpiece of a Framer site and be like "I hope it's worth the price 🥲👉👈" and it's only $22
- I’ve been selling Squarespace templates for a year and have made ~$70,000 in passive income. Here’s how I got started, what I’ve learned, and why I think you can do it too (for any website platform).
- The richest man in the world wanting a new logo and crowd-sourcing it instead of paying a professional is peak "nevermind, I have a cousin who could do it for free" energy.
- Okay, I'll say it. Pricing tables that show the annual fee as monthly, then have you switch to the real (more expensive) monthly fee are a freaking scam. I don't care about the psychology — don't try and trick me into something. Show me the ACTUAL numbers!
- Not to stir the pot, but 🥣🥣🥣 Remember when this logo caused mayhem back in January for the same work-copying accusations? Just so happens to be by the same studio. Inspiration ≠ License to copy
- Being a “design leader” sounds exhausting. I’d 100% rather be a “design peasant” who quietly makes bank building specific, un-sexy tools for regular people that aren’t critiqued to hell by all the self-anointed “design leaders”.
- Genuinely don't know which portfolio route is better: a) Painstakingly catalog every nuance of a new project with 27 images/mockups, client testimonials, and seven paragraphs about the methodology. b) Couple of plain screenshots w/ taglines like "dis is website, look"
- Maybe a spicy take: "Web design" is the same as "branding". If there's an existing brand, you're simply creating an online expression of the identity. But if the brand isn't there (or it's lackluster), you are actively creating that core identity, but starting with the web!
- Tbh, all of the Framer + Webflow templates that exist are massively underpriced. You get an entire, ready-to-launch website designed by a pro—with CMS, sick animations, grid layouts, curated typography, unique brand expressions... for like $24?! I say add a zero to all of 'em.










