24 hours until the FIFA World Cup™ takes center stage. 🏟️
Starting tomorrow, every match will become a conversation on X—bringing fans together in real time from every corner of the world.
"We built Community Notes because we wanted to build a better informed world and as it scales to more parts of the internet, it means more people have access to accurate information."
Watch @kcoleman and @jaybaxter speak at TED2026 Vancouver 👇
“X is a bet that your in-real-life identity is undervalued… and that the public articulation of it will lead to a repricing."
Watch @nikitabier's full interview with @tbs_bloomberg 👇
The countdown is entering its final stretch. ⚽️
With just four days until the FIFA World Cup™ begins, anticipation is reaching new heights as fans turn to X for every moment leading up to kickoff.
Forty-eight teams. More than five weeks of nonstop action. ⚽️
With just five days to go, fans around the globe are heating up the timeline in anticipation of the 2026 FIFA World Cup™.
Our inaugural NYC rooftop series featured a standout panel on premium content, fandom and building community on X.
Hosted by X’s Head of Global Content Partnerships @MLS_X_ with sports industry icons @100Purcent, @trentsimonian of @sidetalknyc and @John_Fanta.