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TK Kader
@Tawheed
I help early-stage Founders transform their GTM Strategy to unlock scalable growth. Founder at Unstoppable. ex-CEO of ToutApp, SVP Strategy at Marketo.
Dallas, TX
tkkader.com
Joined October 2006
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    TK Kader
    @Tawheed
    Jun 7
    It used to take 5 to 10 years for a SaaS company to hit $100M ARR. In 2026, top AI SaaS companies are doing it in 6 to 12 months. The growth speeds we are seeing right now are absolutely insane. But if you look closely under the hood, they aren't just getting lucky. They're
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    TK Kader
    @Tawheed
    Feb 12, 2020
    Every spreadsheet in a large organization is a potential software company.
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    TK Kader
    @Tawheed
    Feb 4, 2019
    Every CEO should have a 1-page growth strategy written down on paper. You should answer: 0) Who is our core customer? 1) What are the macro trends affecting our customer? 2) What is our core strength? 3) What are the major threats? 4) How do we strengthen #2 and innovate for #3?
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    TK Kader
    @Tawheed
    Aug 14, 2020
    How to turn an important spreadsheet into a SaaS business, a thread 👇
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    TK Kader
    @Tawheed
    Oct 16, 2022
    92% of SaaS Startups Will Fail Within 3 Years. One of the biggest reasons they fail is because so many Founders follow the flawed MVP (minimum viable product) process.
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    TK Kader
    @Tawheed
    Jul 10, 2018
    So much of marketing, business, life equates to this simple mantra: 1/ Write down a thesis 2/ Establish a set of metrics 3/ Execute 4/ Figure out what's working, iterate, and execute again 5/ Success Most fail at #2, blindly does #3, and gives up before #4.
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    TK Kader
    @Tawheed
    Jul 19, 2019
    First time entrepreneur: - let me raise a seed - dilute 20% - figure out / flesh out the idea Second time-ish entrepreneurs: - let me build a business - let me make it print cash - let me raise a growth round
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    TK Kader
    @Tawheed
    Apr 24, 2019
    Stages when you're starting something... 1/ This might be a thing 2/ This is TOTALLY going to be a thing 3/ This is not a thing 4/ OK no this might be a thing 5/ Who T F am I to make this a thing 6/ I'm so awesome 7/ I'm an idiot 8/ HOly shit 9/ OMG Go back to 1; repeat
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    TK Kader
    @Tawheed
    Jan 30, 2020
    Replying to @jjoque and @Loh
    Prague also has these insane elevators.
    GIF
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    TK Kader
    @Tawheed
    Aug 31, 2024
    Replying to @levelsio
    The SF AI bros are going to be so triggered by this
    57K
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    TK Kader
    @Tawheed
    Apr 13, 2021
    I really don’t know why people hate on waving goodbye at the end of a zoom call. I like waving goodbye. I like it when the other person does too. It’s the only human thing in an otherwise very contrived interaction.
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    TK Kader
    @Tawheed
    Aug 25, 2020
    Every CEO should have a 1-page growth strategy written down on paper. A thread 👇
  • user avatar
    TK Kader
    @Tawheed
    May 17, 2022
    I’ve never fanboyed over anything in my life before. Until… I got to come to Miami for the All In Summit and be in the same room with the besties: @jason, @DavidSacks, @chamath, @friedberg.
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    TK Kader
    @Tawheed
    Oct 16, 2022
    Replying to @Tawheed
    Instead, what's worked for me, and for the Founders that broke through to initial revenues and product market fit was the M.G.P. framework: 1/ Market 2/ Go-To-Market 3/ and then Product (in that order)