the deleted scenes give soo much context to his character as well.
he acts like a victim that he was forced back by snob critics.
main girl points out he put the food truck by the food convention. guaranteeing hed be spotted. he wanted to play a victim.
There's a movie called 'a scanner darkly' it's psudo sci fi about a guy going too deep and losing himself. It's based on the authors friends that he lost to drugs.
I highly recommend it if you can get past the animation style.