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Kevin_Indig
@Kevin_Indig
Advisor | Growth Memo author | mostly active on Linkedin
Frankfurt, DE
Joined March 2009
Posts
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    I’ve been using Ahrefs for almost 10 years now. I can tell you with high confidence that most people don’t nearly squeeze nearly as much out of it as they could (and should). To give you taste, I want to share my 3 favorite Ahrefs tips with you.
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    Unfortunately, I was also impacted by Shopify’s layoffs. Truth is, I am and will be fine. Shopify’s severance package is very generous. If you’re hiring, keep an eye out for my talented colleagues! I’ll take the summer off and then decide what’s next in fall. ✌️
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    Google just announced an algorithm update that sounds important in my ears. I translated the announcement into actionables:
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    People asking me an SEO-specific question. My brain: - Don’t say “it depends” - Don’t say “it depends” - Don’t say “it depends” - Don’t say “it depends” - Don’t say “it depends” Me: “It.... depends.”
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    What marketing channel would you use if Google, Facebook, IG, Snapchat, Twitter, Linkedin, and Tik Tok didn’t exist?
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    Google recently launched 3 updates back to back • Helpful Content Update • Core Algorithm Update • Product Reviews Update I thought a bit about how the updates are connected and what they mean for strategic SEO. My realizations:
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    SEO is an execution problem, not a knowledge problem. Just talked about this with @5le last week. The best SEOs have the resources and back-up to get things done. They don’t know something others don’t.
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    I'm very impressed with the social media strategy for Apple TV's show Ted Lasso. Almost every character has their own Twitter account with actual posts that fit the show's narrative: @TedLasso @TheCoachBeard @TheKeeleyJones @TheTrentCrimm ...
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    5 ways to improve click-through rates (CTR) in Ecommerce SEO. I’ve been with Shopify for over 1.5 years now and observed the same mistakes across millions of ecommerce stores. Stores could drive so much more organic traffic and increase sales but leave CTR wins on the table.
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    Internal Link optimization has become a very strong SEO lever. One beef I have is that most Internal link graphs exist in isolation and don't factor in backlinks. That's why I came up with the TIPR model.
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    Wrapping up an unforgettable wedding week in a little Italian castle with our closest friends and family.
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    Title: "How to do X" <h2> "Why is X important?" <h2> "What is X?" <h2> "The history of X" ... One sentence about "how to do X" at the end. 😡
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    Replying to @Kevin_Indig
    I'm beyond excited to announce that I'm joining @Shopify as Director of SEO! Working with @luclevesque , @morganb , @tobi , @harleyf , and many other super talents is an opportunity I couldn't pass. The difference Shopify can make in the world is profound.
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    When you have to cut ad spend, years of building SEO out pay off.