Eli Schwartz (@5le) / X

Eli Schwartz

12.8K posts

Eli Schwartz

@5le

Growth advisor to top Internet brands. // Best Selling Author of Product Led SEO | Subscribe: productledseo.substack.com

Palo Alto, CA

linktr.ee/productledseo

Joined November 2010

Pinned
Eli Schwartz
@5le
Oct 22, 2024
I had an awesome chat with @lennysan on his podcast, and here’s my #1 tip for diving into SEO today: Put yourself in your users' shoes! 👟 At @SurveyMonkey , we all had to run our own surveys to truly understand what the user experience was like for our customers. That’s the
00:00
49K
Eli Schwartz
@5le
Sep 12, 2024
Too many people waste time checking their search rankings daily when they should instead invest in building an SEO moat that creates more permanent visibility.
Create an SEO moat with your product
From productledseo.com
35M
Eli Schwartz
@5le
Sep 10, 2024
Many sites are too focused trying to chase the PHD level of SEO best practices when, in reality, they would get the most value from just getting their basics right. Internal links is a basic:
How to maximize internal links for SEO
From productledseo.com
38M
Eli Schwartz
@5le
Sep 30, 2024
If you want a newsletter choice with great SEO, choose @substack. Here's how you can maximize your visibility
How to maximize SEO on Substack
From productledseo.com
41M
Eli Schwartz
@5le
Aug 19, 2024
This book changed my career 'Million Dollar Consultant' reveals secrets to high-earning consulting. Learn to: Attract top clients while still setting premium rates
Million Dollar Consulting, Sixth Edition: The Professional's Guide to Growing a Practice
From amazon.com
38M
Eli Schwartz
@5le
Sep 11, 2023
SEO will never die if you focus on the Blue Oceans. Check out my latest newsletter on this topic. productledseo.substack.com/p/blue-ocean-s…
235K
Eli Schwartz
@5le
Aug 30, 2024
The great SEO pivot is happening: user intent > keyword volume. Smart marketers are ditching the keyword obsession and focusing on what really matters. Fortunately, there's a book that will help you make the pivot, and it's only $.99 on Amazon!
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
From amazon.com
34M
Eli Schwartz
@5le
Sep 20, 2024
SEO is not dead in the AI generation. It just needs to be adapted to a new reality. Check out my podcast with @lennysan YouTube: youtu.be/Z71yGshPTwk- Spotify: open.spotify.com/episode/53uqAz……- Apple: podcasts.apple.com/us/podcast/ret…
16M
Eli Schwartz
@5le
Feb 22, 2024
10 years ago, I was lucky to have a front-row seat to @zapier 's SEO strategy pivot. I recently caught up with @itsmemattb, the genius driving that strategy for the last few years, and captured some of his ideas in my latest newsletter. productledseo.substack.com/p/how-lunch-wi…
1.4M
Eli Schwartz
@5le
Jan 9, 2022
I find it shocking that companies are willing to spend millions of dollars on paid advertising each month, but then think $10,000 is a bit too much for SEO
Eli Schwartz
@5le
Dec 12, 2021
Consultants: are you raising your fees in 2022 due to inflation?
Eli Schwartz
@5le
Mar 11, 2024
With Google closing SEO loopholes, now is the best time to consider which agencies you work with and whether they are the right partner. productledseo.substack.com/p/avoid-market…
609K
Eli Schwartz
@5le
Aug 29, 2024
Why SEO is a Game of Poker, Not Chess. Recent attention to the leak of some of Google’s search APIs has me rethinking this chess analogy.
Why SEO is a Game of Poker, Not Chess
From productledseo.com
5.9M
Eli Schwartz
@5le
Dec 10, 2021
I am always in search of great freelance content writers, designers, and growth consultants for clients. Please tag anyone you know that I should know!